Mediaocean and Magnite Strike Exclusive Partnership to Automate Media Planning, Execution, and Reconciliation in Streaming TV
March 14 2024 - 8:00AM
Magnite (NASDAQ: MGNI), the largest independent sell-side
advertising company, and Mediaocean, the mission-critical platform
for omnichannel advertising, today announced an exclusive
partnership to bring deeper automation and greater supply path
efficiency to Mediaocean's Prisma buyers for connected TV (CTV) and
online video (OLV). This partnership enables Prisma users to
activate streaming campaigns directly with premium video sellers
through Magnite’s ClearLine solution. The partnership builds on the
2023 deal to bring Magnite’s streaming inventory into Mediaocean’s
ad infrastructure for local TV buyers.
ClearLine provides brands and agencies with direct access to
premium video inventory on Magnite’s platforms. Magnite’s supply
footprint spans 90+ million CTV households in the US, accounting
for over 90% of ad-supported CTV viewers in the country. As a
result of this integration, Mediaocean buyers will be able to
purchase CTV and OLV inventory directly through Magnite from media
owners, including A&E Networks, AMC Networks, DIRECTV
Advertising, DISH Media, Disney Advertising, FOX Digital, LG Ad
Solutions, VIZIO, and Warner Bros. Discovery.
“By integrating Magnite’s ClearLine solution into Prisma, we’re
creating the most streamlined and automated process to buy
streaming inventory directly from sellers,” said Ramsey McGrory,
Chief Development Officer at Mediaocean. “We are supporting our
agencies’ and brands’ priorities to drive more ad budgets to
high-value, working media. As CTV ad spend grows to $30 billion in
the US this year, we’re excited to partner with Magnite. We’re
combining the value of direct investment with programmatic
integrations to enable buyers to access the highest quality
streaming TV and video inventory from sellers.”
"Our partnership with Mediaocean is another innovative step
forward to meet the needs of the industry, while also respecting
the well-established processes developed over decades in television
advertising,” said Sean Buckley, Chief Revenue Officer at Magnite.
“This integration is a win-win, providing TV buyers with the
cost-effective automation they desire, and media owners with full
control over their direct connections with those buyers.”
“We are excited about the impact of the partnership between
Mediaocean and Magnite on our end-to-end media investment
processes, and expect our clients to reap immediate benefits from
this operational efficiency,” said Lisa Herdman, SVP Executive
Director National Video Investment & Marketplace Intelligence
at RPA. “Enhanced interoperability between the ecosystem’s leading
advertising platforms is a critical pillar of our supply path
optimization efforts.”
"We welcome the news of Magnite and Mediaocean's partnership to
bring more simplification to a complex marketplace,” said Andrew
Meaden, Global Head of Investment at GroupM. “The integration of
Prisma and ClearLine will bring more automation to TV buying and
further dissolve the divide between linear and streaming ad
investment. By reducing the resources needed to oversee complex
supply paths, our teams can focus on innovation and driving results
for our clients."
About MagniteWe’re Magnite
(NASDAQ: MGNI), the world’s largest independent sell-side
advertising company. Publishers use our technology to monetize
their content across all screens and formats including CTV, online
video, display, and audio. The world’s leading agencies and brands
trust our platform to access brand-safe, high-quality ad inventory
and execute billions of advertising transactions each month.
Anchored in bustling New York City, sunny Los Angeles, mile-high
Denver, historic London, colorful Singapore, and down under in
Sydney, Magnite has offices across North America, EMEA, LATAM, and
APAC.
About MediaoceanMediaocean is powering the
future of the advertising ecosystem with technology that empowers
brands and agencies to deliver impactful omnichannel marketing
experiences. With over $200 billion in annualized ad spend running
through its software products, Mediaocean deploys AI and automation
to optimize investments and outcomes. The company’s advertising
infrastructure and ad tech tools are used by more than 100,000
people across the globe. Mediaocean owns and operates Prisma, the
industry’s trusted system of record for media management and
finance, Flashtalking, the world’s largest independent ad server
and creative personalization platform, as well as Protected Media,
the MRC-accredited ad verification solution for brand safety and
fraud detection. Visit www.mediaocean.com for more information.
Media ContactKar Yi
Limklim@magnite.com917-658-1994
Investor Relations Nick Kormeluk
nkormeluk@magnite.com949-500-0003
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