ZoomInfo Named a Leader Among B2B Marketing and Sales Data Providers by Independent Research Firm
March 13 2024 - 12:04PM
Business Wire
Company Received the Top Scores in Current
Offering and Strategy Categories, and Received the Highest Possible
Score in the Market Presence Category
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find,
acquire, and grow customers, has been named a Leader in The
Forrester Wave™: Marketing And Sales Data Providers for B2B, Q1
2024 report by Forrester Research, Inc. ZoomInfo received the top
scores in the Current Offering and Strategy categories, and the
highest possible score in the Market Presence category.
The Forrester Wave™ is a guide for buyers considering their
purchasing options in a technology marketplace, and recognized
ZoomInfo for its depth of data coverage, behavioral and intent
data, broad integration capabilities, built-in data management, and
data security and compliance. ZoomInfo received the highest
possible score in 21 of the 28 criteria evaluated by Forrester.
“We’re incredibly proud to be named a Leader in this
evaluation,” ZoomInfo Chief Product Officer Dominik Facher said.
“We have invested hundreds of millions of dollars in ensuring we
have the broadest, most accurate, and freshest B2B data platform
for sales, marketing, and operations teams. This recognition
represents a landmark achievement for ZoomInfo. Trustworthy data is
becoming increasingly critical for businesses – especially as AI
adoption accelerates – and relying on the most accurate, real-time
data and signals empowers go-to-market teams to win faster.”
Depth of Data Coverage
ZoomInfo received the highest scores possible across several
criteria of Behavioral/Intent Data, Depth of Account and Contact
Data, Data Matching & Enrichment, and Innovation. The report
states that “ZoomInfo’s offering is highlighted by its depth of
coverage in firmographic (account) and demographic (contact) data,
including its account hierarchy capabilities. The company also
demonstrated exceptional complementary data offerings, broad
integration capabilities, and built-in data management and hygiene
functionality that rivals customer data platform vendors.”
Additionally, the report notes that “ZoomInfo has cemented its
position as a comprehensive marketing and sales data provider,
while executing its strategic vision to become a revenue technology
company leveraging proprietary data as a differentiator. Innovation
is a strategic strength, led by an R&D budget that dwarfs that
of most competitors and the creation of ZoomInfo Labs in 2022.”
ZoomInfo also received the top score in the Firmographic
(Account) Data criterion and among the second-highest in Data
Acquisition and Processing.
With ZoomInfo’s recent investments in its global data, its
platform now offers profiles on 321 million professional contacts
at 104 million companies around the world, representing 6x and 3x
growth, respectively.
Data Security and Privacy Compliance
ZoomInfo earned the highest score possible in both criteria
within Data Security and Compliance – Data Security and Privacy;
and Compliant Data Collection.
“As a privacy-first organization, ZoomInfo has always considered
data privacy foundational to our business,” ZoomInfo Chief
Compliance Officer Simon McDougall said. “This means taking
diligent care in how we maintain, share, and use our data, as well
as setting an example of how companies should strive to comply with
global privacy and security regulations. Not only are we proud to
be recognized for, in our opinion, the way we deliver essential
business data to our customers, but we remain steadfast in our
commitment to doing so responsibly.”
The Forrester evaluation adds that “[s]ince customers expressed
concerns about privacy compliance outside North America in our 2021
Forrester Wave, ZoomInfo has emerged as a market leader in its
compliance and security programs. Reference customers consistently
highlighted the strength of ZoomInfo’s contact data coverage and
the strength of its services capabilities. ZoomInfo is a strong
competitor for most marketing and sales data use cases.”
Read the entire The Forrester Wave™: Marketing And Sales Data
Providers report here.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for
businesses to find, acquire, and grow their customers. It delivers
accurate, real-time data, insights, and technology to more than
35,000 companies worldwide. Businesses use ZoomInfo to increase
efficiency, consolidate technology stacks, and align their sales
and marketing teams — all in one platform. ZoomInfo is a recognized
leader in data privacy, with industry-leading GDPR and CCPA
compliance and numerous data security and privacy certifications.
For more information about how ZoomInfo can help businesses grow
their revenue at scale, please visit www.zoominfo.com.
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Media Contact Rob Morse Senior Communications Manager
pr@zoominfo.com
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