Partnership extension includes IP rights for
League and team-inspired casino games across Caesars Digital
iGaming platforms, exclusive experiences for Caesars Rewards
members and more
Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) and the
National Hockey League (NHL®) today announced a renewal of their
United States partnership. The new, multiyear partnership extension
retains Caesars’ status as a Sports Betting and Gaming Partner of
the NHL and, for the first time, provides Caesars Digital with
access to League-owned intellectual property to build and promote
NHL-branded iCasino games for its online casino platforms in North
America, including the recently launched Caesars Palace Online
Casino.
This renewed agreement also provides access to VIP experiences
for members of the industry-leading customer loyalty program,
Caesars Rewards®, and opportunities for visibility for Caesars
Sportsbook and Caesars Rewards on national NHL broadcasts of
Stanley Cup Playoff games in select Caesars markets. Additionally,
Caesars will enjoy continued use of NHL team logos and imagery on
the Caesars Sportsbook app and access to League Alumni and the
Stanley Cup® for appearances.
“With the defending Stanley Cup Champions residing in our home
city of Las Vegas, we have a front-row seat to the excitement and
passion that the NHL provides,” said Eric Hession, President of
Caesars Digital. “This partnership extension with the League
continues our efforts to build on that fan passion by bringing
unforgettable experiences to all of our valued customers across
both sports betting and online casino.”
“Since the inception of our partnership with Caesars, together
we have focused on innovative ways to engage our passionate
fanbase,” said Jason Jazayeri, NHL Vice President, Business
Development. “We look forward to the next chapter of our
relationship focused on delivering unparalleled access to our sport
for NHL fans.”
Caesars Sportsbook and Caesars iCasino platforms tie the
excitement of sports betting and online casino play to unmatched
experiences via Caesars Rewards for users 21 and older. Every wager
placed rewards the bettor with Tier Credits for status and Reward
Credits that can be used to unlock world-class Caesars Rewards
experiences and discounted getaways at Caesars Entertainment
destinations across the United States and Canada.
As the largest casino-entertainment Company in North America,
Caesars Entertainment is an industry leader in Responsible Gaming
and shares in the NHL’s emphasis on Responsible Gaming education.
The Company enforces an enhanced 21+ gaming policy that limits
Caesars Rewards accounts to individuals over 21 and, where allowed
by law, limits all domestic gaming, pari-mutuel, sports, and
iGaming options to those 21 and older.
For real-time industry updates and to join the empire of
like-minded Caesars, players can engage with the @CaesarsSports and
@CaesarsiCasino social handles on X (formerly Twitter), Instagram,
and Facebook.
NHL, the NHL Shield, and the word mark and
image of the Stanley Cup are registered trademarks of the National
Hockey League. © NHL 2024. All Rights Reserved.
About Caesars Entertainment,
Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest
casino-entertainment Company in the U.S. and one of the world’s
most diversified casino-entertainment providers. Since its
beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has
grown through development of new resorts, expansions and
acquisitions. Caesars Entertainment, Inc.’s resorts operate
primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado®
brand names. Caesars Entertainment, Inc. offers diversified gaming,
entertainment and hospitality amenities, one-of-a-kind
destinations, and a full suite of mobile and online gaming and
sports betting experiences. All tied to its industry-leading
Caesars Rewards loyalty program, the Company focuses on building
value with its guests through a unique combination of impeccable
service, operational excellence and technology leadership. Caesars
is committed to its employees, suppliers, communities and the
environment through its PEOPLE PLANET PLAY framework. Know When To
Stop Before You Start.® Gambling Problem? Call or text
1-800-GAMBLER. For more information, please visit
www.caesars.com/corporate.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of
32 Member Clubs. Each team roster reflects the League’s
international makeup with players from more than 20 countries
represented, all vying for the most cherished and historic trophy
in professional sports – the Stanley Cup®. Every year, the NHL
entertains more than 670 million fans in-arena and through its
partners on national television and radio; more than 191 million
followers - league, team and player accounts combined - across
Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and
more than 100 million fans online at NHL.com. The League broadcasts
games in more than 160 countries and territories through its
rightsholders including ESPN, TNT Sports and NHL Network in the
U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics,
Baltics, Poland and the UK; MTV3 in Finland; Nova in Czech Republic
and Slovakia; Sky Sports and ProSieben in Germany; MySports in
Switzerland; and CCTV5+ in China; and reaches fans worldwide with
games available to stream in every country. Fans are engaged across
the League’s digital assets on mobile devices via the free NHL®
App; across nine social media platforms; on SiriusXM NHL Network
Radio™; and on NHL.com, available in eight languages and featuring
unprecedented access to player and team statistics as well as every
regular-season and playoff game box score dating back to the
League’s inception, powered by SAP. NHL Productions develops
compelling original programming featuring unprecedented access to
players, coaches and League and team personnel for distribution
across the NHL’s social and digital platforms.
The NHL is committed to building healthy and vibrant communities
using the sport of hockey to celebrate fans of every race, color,
religion, national origin, gender identity, age, sexual
orientation, and socio-economic status. The NHL’s Hockey Is For
Everyone® initiative reinforces that the official policy of the
sport is one of inclusion on the ice, in locker rooms, boardrooms
and stands. The NHL is expanding access and opportunity for people
of all backgrounds and abilities to play hockey, fostering more
inclusive environments and growing the game through a greater
diversity of participants. To date, the NHL has invested more than
$100 million in youth hockey and grassroots programs, with a
commitment to invest an additional $5 million for diversity and
inclusion programs over the next year.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240307745373/en/
Brad Harwood, bharwood@caesars.com Dominic Holden,
dholden@caesars.com Brad Klein, bklein@nhl.com
Caesars Entertainment (NASDAQ:CZR)
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