Brightcove Partners With Google Ad Manager to Expand Its Ad Monetization Service
February 27 2024 - 8:00AM
Business Wire
Brightcove’s global streaming technology
platform connects with Google’s ad platform to help customers drive
monetization for their video content by providing more streamlined
ad revenue operations and a seamless ad tech experience
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, today announced it is entering into a strategic
partnership with Google Ad Manager to enhance its Ad Monetization
service. This collaboration expands Brightcove’s offering by
supporting current and future customers that leverage Google Ad
Manager’s comprehensive digital advertising sales platform for
their digital ad operations. It also positions Brightcove to serve
additional impressions to larger audiences for its customers.
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Brightcove forms a strategic partnership
with Google Ad Manager to strengthen its Ad Monetization service.
(Photo: Business Wire)
“Forging this partnership with Google Ad Manager allows
Brightcove to increase support and service options to ultimately
help customers monetize their video content and drive more revenue
from their sites and apps,” said Brightcove CEO Marc DeBevoise.
“The partnership reflects our dedication to delivering the best
streaming solutions for our customers to power their video content,
reach wider audiences, optimize their advertising strategy, and
maximize ad revenue.”
The Brightcove and Google Ad Manager integration creates
additional simplicity for media companies, publishers, and
advertisers looking to flow ad dollars from more traditional
outlets toward OTT streaming services and CTV devices. It also
gives Brightcove access to Google’s programmatic ad marketplace to
unlock additional demand for its customers’ ad inventories.
Brightcove’s customers who utilize Google Ad Manager or Ad
Manager 360 can now:
- Drive competition for higher CPMs by managing video inventory
via server-to-server connection, which allows for more dynamic
pricing and competitive rates
- Take advantage of the Google Multiple Customer Management
program to easily onboard the Brightcove Marketplace, an ecosystem
of applications and integrations that extend the value of the
Brightcove video platform
- Manage video inventory with additional demand via Google
Advertising Exchange (AdX)
- Receive more turn-key reporting through Historical Reporting
exports into dashboards
- Reduce the amount of fatal VAST errors that limit ad requests
across devices
In addition to partnering with Google Ad Manager, Brightcove has
continually strengthened its Ad Monetization service since its
inception in 2023 by introducing Ad Insights and forming
partnerships with companies like Magnite and PubMatic. These latest
partnerships reinforce Brightcove’s commitment to forming
relationships with the most prominent advertising platforms in the
industry on behalf of its customers to provide a seamless
experience that removes the main challenges to monetizing video
content.
For more information, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and
secure streaming technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 60 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow Brightcove on LinkedIn, X
(Formerly Twitter), Facebook, Instagram, Threads, and YouTube.
Visit Brightcove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240227300990/en/
Media Joseph J. Nuñez Director, Global Communications and
Public Relations press@brightcove.com
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