Join the Merry Mission! Meet Glisten the
Enchanted Snow Deer, Explore the New Holiday Collection
Including the Magical Bearlieve Bear, and Enjoy the Festive
Film Now on Major Digital Platforms
ST.
LOUIS, Dec. 12, 2023 /PRNewswire/ -- Build-A-Bear
is spreading holiday cheer as the season hits its peak with family
events and the digital release of its new movie, "Glisten and the
Merry Mission", which was inspired by the company's multi-year
holiday bestselling plush collection featuring the enchanted snow
deer, Glisten. After an exclusive theatrical release, the film,
which has been lauded by critics as a "Christmas movie for kids
that is sweetly charming, adorably silly and full of good cheer,"
and "a positive message about believing in the magic of Christmas,"
is now available on major digital platforms, including Apple,
Google and Amazon as well as the company's website. In celebration
of the season, Build-A-Bear announces today that it is providing a
limited time $10 coupon with the
purchase of the film at buildabear.com for use online or in
stores through the end of January.
The Merry Mission experience has long been a family tradition
for Build-A-Bear fans and this year the Workshops have been
transformed to reflect the magic of the holiday movie, including
the beloved "bear builder" associates donning elf costumes to bring
"Santa's Workshop" to life. Festive fun continues with Glisten
joining Santa's reindeer and a variety of other furry friends in a
limited time holiday promotion at participating Workshops plus
children can also meet a Glisten costumed character at select
Build-A-Bear locations! To find out more about special Glisten
appearances, visit In-Store Events: Glisten and the Merry Mission
Movie (buildabear.com).
Also, new this year at Build-A-Bear is the cuddly and lovable
Bearlieve Bear that actually "comes to life" with blinking eyes,
sounds and wiggling ears, as it responds to your touch and voice.
As guests exclaim, "I BELIEVE!", this one-of-a-kind truly magical
experience represents the first animatronic make-your-own plush
Build-A-Bear has ever offered. Watch the video here on this unique
bear: Bearlieve Bear | Shop Now (buildabear.com).
"Build-A-Bear is on a Merry Mission to bring joyous moments to
families this season," said Julia
Fitzgerald, Chief Marketing Officer at Build-A-Bear. "From
our newest holiday plush collection, to wonderful in-store
experiences, to watching our new film, "Glisten and the Merry
Mission", we love being a part of our guests' holiday
traditions."
As last-minute wish lists are checked twice, Build-A-Bear gift
cards are a PAWsome stocking-stuffer that is sure to provide an
immersive experience and create lasting memories for the whole
family. To help you complete your Merry Mission this year, select
Build-A-Bear Workshops are offering a $10 Build-A-Bear "cash card" with the purchase a
$50 gift card that can be redeemed in
stores or online for a limited time. Convenient e-gift cards are
also available online.
About the Movie:
Glisten and the Merry
Mission follows a young elfling, Marzipan, and her
mother Cinnameg, the newly minted manager of Santa's troubled North
Pole workshop. Marzipan must believe in the magic of the season to
help save Christmas, which leads to the adventure of a lifetime and
the search to rediscover the enchanted snow deer, Glisten. The
pursuit of their merry mission is aided by Santa and a colorful
cadre of reindeer and elves. The film features a variety of
award-winning celebrity voice talent including Leona Lewis, Julia
Michaels, Dionne Warwick,
Freddie Prinze Jr., Chevy Chase, Billy Ray
Cyrus and Trinity Bliss. The
new film, rated "G" for General Audiences, is expected to have a
multi-generational appeal. Find out more at Build-A-Bear® | Glisten
and the Merry Mission Movie (buildabear.com).
About Build-A-Bear®
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on
buildabear.com including its online "Bear-Builder", the
animated "Bear Builder 3D Workshop" and its age-gated,
adult-focused "Bear Cave". In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of
$467.9 million in fiscal 2022. For
more information, visit the Investor Relations section
of buildabear.com.
About Build-A-Bear Entertainment
Build-A-Bear
Entertainment, a division of Build-A-Bear Workshop, the IP-based
company best known for its memorable and unique 'build-your-own'
retail concept, has been actively creating a variety of content
while cultivating the right relationships to bring this content to
guests. The company has produced several feature-length films in
conjunction with Foundation Media Partners, including Honey
Girls, Deliver By
Christmas and Christmas CEO. Both
companies are working together on a number of projects, including
the reimagination of the story of Goldilocks and the Three
Bears with Hello Sunshine. In addition, the
highly anticipated documentary, Unstuffed: A Build-A-Bear
Story, from award-winning director Taylor Morden, which chronicles the compelling
journey of Build-A-Bear's rise from a 1997 retail-tainment
start-up, to a successful multi-million-dollar public company, will
debut this fall.
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SOURCE Build-A-Bear Workshop