Reborn Coffee Announces Grand Opening of Flagship Store in Kuala Lumpur, Malaysia
December 01 2023 - 8:31AM
Reborn Coffee, Inc. (NASDAQ: REBN) ("Reborn", or the "Company"), a
California-based retailer of specialty coffee, today announced the
grand opening of a new flagship store under the newly incorporated
Reborn Coffee Malaysia, at the Exchange TRX mall in Kuala Lumpur,
Malaysia.
The Exchange TRX is a 17-acre integrated
development set to become one of Asia’s leading lifestyle hubs,
including world class shopping and dining, residential homes and
office spaces. The flagship store at the Exchange TRX mall will be
located adjacent to other global brands including Apple and Shake
Shack. The location is being spearheaded by Barrie Nasim, Chief
Executive Officer of Reborn Coffee Malaysia Sdn Bhd, incorporated
in Malaysia.
A video from the event is available here.
“The Exchange TRX is a prime location for
establishing the first Reborn-branded outlet in the rapidly growing
Kuala Lumpur region,” said Barrie Nasim, Director of Reborn Coffee
Malaysia. “This prestigious mall has a variety of international
bands from shopping and dining to entertainment and will serve as
launchpad for strategic licensing deals across various regions in
Malaysia, Singapore and Indonesia. We look forward to bringing
Kuala Lumpur consumers an unparalleled coffee experience that
seamlessly fuses tradition with innovation.”
Jay Kim, Chief Executive Officer of Reborn,
added, “Our global expansion initiatives and launch into the
Southeast Asian market aligns with our brand ethos, and are
anticipated to significantly augment revenue streams. Coupled with
our sustainability goals, we will also be partnering with specialty
coffee farms in Southeast Asia to spearhead our ESG agenda across
their value chain and deliver exceptional quality through
sustainable and ethical sourcing for our valued customers.
“Taken together with new locations in
California, expansion into South Korea and the UAE, and our
partnership with Hour Loop on Amazon, we are well-positioned to
reach our expansion goals across a variety of channels that will
enable sustained operational execution and year-over-year revenue
growth,” concluded Kim.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on
serving high quality, specialty-roasted coffee at retail locations,
kiosks, and cafes. Reborn is an innovative company that strives for
constant improvement in the coffee experience through exploration
of new technology and premier service, guided by traditional
brewing techniques. Reborn believes they differentiate themselves
from other coffee roasters through innovative techniques, including
sourcing, washing, roasting, and brewing their coffee beans with a
balance of precision and craft. For more information, please visit
www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not
based on historical fact are “forward-looking statements.” While
management has based any forward-looking statements included in
this release on its current expectations, the information on which
such expectations were based may change. Forward-looking statements
involve inherent risks and uncertainties which could cause actual
results to differ materially from those in the forward-looking
statements, as a result of various factors including those risks
and uncertainties described in the Risk Factors and Management’s
Discussion and Analysis of Financial Condition and Results of
Operations sections of our recent filings with the Securities and
Exchange Commission (“SEC”) including our Form 10-Q for the second
quarter of 2023, which can be found on the SEC’s website at
www.sec.gov. Such risks, uncertainties, and other factors include,
but are not limited to, the Company’s ability to continue as a
going concern as indicated in an explanatory paragraph in the
Company’s independent registered public accounting firm’s audit
report as a result of recurring net losses, among other things, the
Company’s ability to successfully open the additional locations
described herein as planned or at all, the Company’s ability to
expand its business both within and outside of California
(including as it relates to increasing sales and growing Average
Unit Volumes at our existing stores), the degree of customer
loyalty to our stores and products, the impact of COVID-19 on
consumer traffic and costs, the fluctuation of economic conditions,
competition and inflation. We urge you to consider those risks and
uncertainties in evaluating our forward-looking statements. We
caution readers not to place undue reliance upon any such
forward-looking statements, which speak only as of the date made.
The Company undertakes no obligation to update these statements for
revisions or changes after the date of this release, except as
required by law.
Contacts
Investor Relations Contact:Chris TysonExecutive
Vice PresidentMZ North AmericaREBN@mzgroup.us949-491-8235
Company Contact:Reborn Coffee,
Inc.ir@reborncoffee.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/faf8b186-4bfa-4b26-b021-034d5bd40682
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