Splash Beverage Group Enters Into New Agreement With Atlanta Based Horizon Retailers Association (HRA), Representing More Than 2,500 Retailers and 20 Major Vendors in the Southeast US
October 10 2023 - 8:29AM
via NewMediaWire - Splash Beverage Group, Inc. (NYSE American:
SBEV) (“Splash” or the “Company”), a portfolio company of leading
beverage brands, today announced it has entered into a new
agreement with Horizon Retailers Association (HRA). Based in
Atlanta, GA, HRA is one of the South’s fastest growing convenience
store retail associations, representing more than 2,500 retailers
and 20 major vendors in the Southeast US.
Atlanta based HRA is a powerful retail buying group and has made
a significant commitment to TapouT Energy Drink, adding it to their
fall planogram available to all HRA participating stores.
Recently the Company announced its new distribution agreement with
United Distributors of Georgia and this retail execution is a
direct result of that partnership. Rolling out in October, the
TapouT Energy brand has been granted 3 facings, one for each
flavor, in HRA’s Energy Drink category set.
“We couldn’t be prouder to announce this agreement,” said Robert
Nistico, Chief Executive Officer of Splash Beverage Group. “This is
our largest planogramed authorization to date and believe TapouT
Energy Drink will greatly benefit from this level of retail
concentration AND cold availability for immediate
consumption. Our team has been hard at work over the past few
months putting all these pieces into place. Splash’s
footprint will increase significantly in the southeast with this
announcement. This is exciting news as we continue to execute
on our distribution and retail strategy. As I discussed a few
months ago, this process takes time. We push for
distribution, support those efforts with marketing, then start
pushing again for more distribution coverage ultimately achieving
greater and greater availability. And finally, special thanks
to our partners at United, for their commitment to TapouT Energy
Drink!”
About Splash Beverage Group, Inc.:
Splash Beverage Group, an innovator in the
beverage industry, owns a growing portfolio of alcoholic and
non-alcoholic beverage brands including Copa di Vino wines by the
glass, SALT flavored tequilas, Pulpoloco sangrías, and TapouT
performance hydration and recovery drinks. Splash’s strategy is to
rapidly develop early-stage brands already in its portfolio as well
as acquire and then accelerate brands that have high visibility or
are innovators in their categories. Led by a management team that
has built and managed some of the top brands in the beverage
industry and led sales from product launch into the billions,
Splash is rapidly expanding its brand portfolio and global
distribution.
For more information, visit:
www.SplashBeverageGroup.comwww.copadivino.comwww.drinksalttequila.comwww.pulpo-loco.comwww.tapoutdrinks.com
Forward-Looking Statement:
This press release includes “forward-looking
statements” within the meaning of U.S. federal securities laws.
Words such as “expect,” “estimate,” “project,” “budget,”
“forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,”
“should,” “believes,” “predicts,” “potential,” “continue” and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements involve significant
risks and uncertainties that could cause the actual results to
differ materially from the expected results and, consequently, you
should not rely on these forward-looking statements as predictions
of future events. These forward-looking statements and factors that
may cause such differences include, without limitation, the risks
disclosed in the Company’s Annual Report on Form 10-K filed with
the SEC on March 8, 2021, and in the Company’s other filings with
the SEC. Readers are cautioned not to place undue reliance upon any
forward-looking statements, which speak only as of the date made.
Except as required by law, the Company disclaims any obligation to
update or publicly announce any revisions to any of the
forward-looking statements contained in this press release.
Contact Information:Splash Beverage
GroupInfo@SplashBeverageGroup.com954-745-5815
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