- Colle McVoy is
the first agency in the network to join the B Corp movement -
- Agency pledges $1
million of pro bono services to nonprofit organizations
-
MINNEAPOLIS, May 1, 2023
/PRNewswire/ -- As part of the challenger network built to
transform marketing, Minneapolis
creative agency Colle McVoy today
announced its certification as a B Corporation® from B Lab™, a
nonprofit network transforming the global economy to benefit all
people, communities and the planet. Colle McVoy is the first
agency in the Stagwell network, as well as the largest Twin Cities creative agency, to join the
global B Corp movement of more than 6,500 companies using business
as a force for good.
Colle McVoy
launches $1M pro-bono initiative to
aid nonprofits building a more inclusive and sustainable
economy.
"We believe a better future means we have a responsibility to
use our expertise as a force for good and that all growth should be
rooted in doing what's best for people, the planet and the
communities we operate in," said Christine
Fruechte, CEO, Colle McVoy.
"Colle McVoy has embraced doing good
and acting purposefully for nearly 90 years. Fortifying our
commitment through B Corp Certification is vital as we work to
create new futures for brands in our increasingly purpose-driven
and values-based economy when consumer expectations are higher than
ever."
Becoming B Corp certified is a significant milestone in the
agency's ongoing transformation to build the agency of the future.
With a sustainable and inclusive business model and its
environmental stewardship, the agency embodies what it takes
to build brands in the new ever-changing marketing landscape and to
go beyond the way things have always been done.
"B Corp certification is a codification of our inherent
commitment to be better tomorrow than we are today as we work to
create real change for ourselves and our partners," said
Fruechte.
As an extension of its commitment, Colle
McVoy is launching a program that provides pro bono branding
support to national nonprofit organizations working to create a
more inclusive and sustainable economy. The agency will be donating
$1 million dollars in agency
resources to advance the goals of organizations. A formal
submission process to the program will launch this summer.
Certified B Corporations meet high verified standards of
positive social and environmental performance, accountability and
transparency, and aspire to use the power of markets to address
social and environmental problems. Fellow B Corp certified
companies include Athleta, Cotopaxi, Seventh Generation and Vermont
Creamery, to name a few. Colle McVoy
has met the rigorous standards of accountability and transparency
in the five key areas of governance, workers, community,
environment and customers by enacting policies that reduce carbon
emissions, providing fair and living wages, meeting ethical supply
chain practice standards, and giving back to the community. B Corp
Certification is a long-term commitment to social good and requires
an ongoing commitment with recertification every three years.
About Colle McVoy
Colle
McVoy is a full-service creative agency that leads brands to
their next. We combine purpose, innovation and experience in new
ways to give businesses a competitive advantage. As a Certified B
Corporation, we believe a better future means we have a
responsibility to use our expertise as a force for good to benefit
all people, communities and the planet. Our client list includes
some of the world's most recognized brands and our innovative
culture has been named a Best Place to Work by Ad Age,
Outside magazine and the Star Tribune. For more
information, visit collemcvoy.com or follow us on LinkedIn,
Instagram, Facebook and Twitter.
About B Lab
B Lab is transforming the global
economy to benefit all people, communities, and the planet. A
leader in economic systems change, our global network creates
standards, policies, tools, and programs for business, and we
certify companies — known as B Corps — who are leading the way. To
date, our community includes 500,000 workers in over 6,500 B Corps across 80 countries and 160
industries, and more than 200,000 companies manage their impact
with the B Impact Assessment and the SDG Action Manager. B Lab has
created and led efforts to pass over 50 corporate statutes globally
that enable stakeholder governance, with over 10,000 companies
using the legal framework. To learn more and join the movement,
visit bcorporation.net.
CONTACT:
Jen Stack
jen.stack@collemcvoy.com
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SOURCE Stagwell Inc.