WM Technology, Inc. Names Randa McMinn as Chief Marketing Officer
November 15 2022 - 8:59AM
Business Wire
WM Technology, Inc. (“WM Technology” or the “Company”) (Nasdaq:
MAPS), the leading marketplace and technology solutions provider to
the cannabis industry, announced today that Randa McMinn has been
hired and will join the Company’s executive leadership team as its
new Chief Marketing Officer.
“Randa brings an immense wealth of experience to Weedmaps, and
her leadership will be critical as we work to further enhance our
marketplace experience for consumers while also building innovative
and critical technology solutions for our retail and brand
partners,” said Doug Francis, co-founder and Executive Chair of WM
Technology. “I am confident that the value Randa will bring to our
organization will only propel us forward as the cannabis industry
enters a critical phase of growth.”
Before joining Weedmaps, McMinn spent three years as Chief
Marketing Officer at Reali, a real estate and fintech startup that
developed an online platform for the homeownership journey. While
at Reali, McMinn launched a new value-based pricing model that
increased profit margins by 30 percent and helped the company
realize 3X in people growth and 4X in fee revenue growth. Prior to
Reali, Randa was SVP of Marketing at Ten-X, an online commercial
real estate exchange. She has an MBA from The University of Texas
at Dallas, and a Bachelor’s degree in Communications from the
University of Nevada, Las Vegas.
“I could not be more thrilled to join the team at Weedmaps, and
I look forward to working in partnership with the executive team as
we navigate this still-burgeoning industry and the inevitable
change ahead of us,” McMinn said. “Like so many others, I am
incredibly encouraged by the shift in perspectives on the utility
of cannabis, and joining Weedmaps — the market leader and pioneer
for access and legalization since 2008 — made the decision even
easier.”
With more than two decades of marketing leadership experience,
McMinn will be responsible for leading the Weedmaps marketing team,
which includes product and brand marketing, lifestyle and events,
public relations and corporate communications, user acquisition,
and global partnerships. She will work closely with the executive
team and cross-functional leads to advance key business priorities
such as Weedmaps, the Company’s cannabis marketplace for consumers,
and Weedmaps for Business, a comprehensive set of SaaS and
compliance software solutions for cannabis retailers and
brands.
About WM Technology
Founded in 2008, WM Technology operates the leading online
cannabis marketplace for consumers together with a comprehensive
set of eCommerce and compliance software solutions for cannabis
businesses, which are sold to retailers and brands in the U.S.
state-legal and Canadian cannabis markets. The Company’s mission is
to power a transparent and inclusive global cannabis economy.
The Company’s technology addresses the challenges facing both
consumers seeking to understand cannabis products and businesses
who serve cannabis users in a legally compliant fashion. Over the
past 14 years, the Weedmaps marketplace has become the premier
destination for cannabis consumers to discover and browse
information regarding cannabis and cannabis products, permitting
product discovery and order-ahead for pickup or delivery by
participating retailers. Weedmaps for Business is a set of
eCommerce-enablement tools designed to help retailers and brands
get the best out of the Weedmaps’ consumer experience, create labor
efficiencies and manage compliance needs.
WM Technology holds a strong belief in the power of cannabis and
the importance of enabling safe, legal access to consumers
worldwide. Since inception, WM Technology has worked tirelessly,
not only to become the most comprehensive platform for consumers,
but to build the software solutions that power businesses
compliantly in the space, to advocate for legalization, social
equity, and licensing in many jurisdictions, and to facilitate
further learning through partnering with subject matter experts on
providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports
remote work for all eligible employees. Visit us at
www.weedmaps.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221115005324/en/
Travis Rexroad, Corporate Communications, press@weedmaps.com
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