Alkaline88® Achieves Record Sales at Leading
Natural Food Distributor’s Show
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company and the Clean Beverage® company, is proud to announce that
its flagship brand, Alkaline88®, was the number one best-selling
brand at the 2022 KeHe Holiday Show which took place June 9-21,
2022 virtually and in Chicago.
“The buyers for natural grocery love Alkaline88®, and they
proved it again this past week at the KeHE Holiday Show by making
Alkaline88 the best-selling brand of the show,” said Frank Lazaran,
President and CEO of The Alkaline Water Company. “Alkaline88 has
established itself as a top enhanced water brand in the natural
grocery channel which caters to the health-conscious consumer. Our
performance as the number-one-selling brand at the KeHE show bodes
well for our continued strength in this very important retail
channel.”
KeHE, a longtime partner with Alkaline88, is a premium natural
and organic food distributor to more than 30,000 natural food
stores throughout North America. Their KeHE Holiday Show takes
place in early summer every year in anticipation of the busy
holiday buying season of October through December. Alkaline88®,
which carries the trademarked “Clean Beverage®” label and contains
just two ingredients, purified water and trace Pink Himalayan Rock
Salt, has been attending KeHE shows since 2013. The brand had
previously been the number-one brand by cases sold at the 2020 KeHE
Virtual Winter Show.
“We’re also pleased to report that, while our 1-gallon has been
a top-seller nationally in the natural grocery channel, we received
significant orders for smaller sizes as well, expanding our brand
within the channel,” continued Mr. Lazaran. “With over 150 natural
grocery buyers placing orders for Alkaline88 at the show, this is a
positive sign of our continued growth through the second half the
calendar year.”
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH alkaline drinking water with trace minerals and electrolytes and
boasts our trademarked “Clean Beverage” label. In 2021, The
Alkaline Water Company was pleased to welcome Shaquille O’Neal to
its board of advisors and to serve as the celebrity brand
ambassador for Alkaline88®.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
About KeHE:
KeHE Distributors, LLC (KeHE) is the largest, pure-play
distributor of natural & organic, specialty, and fresh products
to more than 30,000 natural food stores, chain and independent
grocery stores, e-commerce retailers, and other specialty products
retailers throughout North America. With over 6,800
employee-owners, KeHE, a Certified B Corporation, drives its
mission of serving to make lives better and bringing the next level
of goodness, crazy GOOD™, throughout all aspects of its operation.
For more about KeHE, visit KeHE.com or check out our social media
channels: LinkedIn, Instagram, Facebook, & Twitter.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, that
the Company’s performance as the number-one-selling brand at the
KeHE show bodes well for the Company’s continued strength in the
natural grocery channel; and that with over 150 natural grocery
buyers placing orders for Alkaline88 at the show, this is a
positive sign of the Company’s continued growth through the second
half the calendar year.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220623005307/en/
The Alkaline Water Company Inc.
Jeff Wright Director of Investor Relations 866-242-0240
investors@thealkalinewaterco.com
Media
Jessica Starman 888-461-2233 jessica@elev8newmedia.com
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