Kornit Fashion Week London 2022: Disrupting the Ideation-to-Production Status Quo for Brands, Creators, and Consumers Alike
May 16 2022 - 7:50AM
Kornit Digital (NASDAQ: KRNT) (“Kornit”), a worldwide market leader
in sustainable, on-demand digital fashionx and textile production,
is today disrupting the fashion status quo during Kornit Fashion
Week London, May 15-17 at the historic Freemasons’ Hall. The
event highlights the power of digital production to transform an
industry transitioning from the challenges of waste and
overproduction to sustainable, efficient production.
Kornit Fashion Week London kicked off on
Sunday, May 15 at 8pm UK with a stunning opening
gala featuring designs by world renowned Manish Arora – produced on
demand and sustainably with Kornit technology, supplemented by a
virtual reality presentation that illuminates his creative process
for attendees before connecting it to the physical realization of
those inspirations. The following days offer spectacular runway
shows combined with keynote and panel sessions by high-profile
fashion industry experts addressing critical industry topics. The
Kornit press event will take place on Monday, May 16 at
1pm UK at the Freemasons’ Hall.
“Attendees who experience Manish Arora’s virtual
reality presentation drawing a direct route from his imagination to
runway collection at our opening night gala will understand how
we’re transforming what fashionX can and will be,” said Ronen
Samuel, Chief Executive Officer at Kornit Digital. “Kornit is
enabling the connection between the virtual world and brilliant,
finished apparel, unleashing creativity in new and fascinating
ways. This program offers a glimpse into a completely new
experience, from the moment of inspiration to the moment a
cherished garment arrives, satisfying and invigorating every
creator, brand, producer, and consumer throughout the fashion value
chain.”
Samuel continued, “According to a new report by
McKinsey & Co., the new face of this industry is digital and
on-demand – with investments in technology expected to double by
2030. Kornit embraces this potential with our leadership – from
inspiration to the consumer’s door, powered by technology. We’re
excited to explore these trends at Kornit Fashion Week,
demonstrating the brilliance, diversity, and values of visionaries
leading this transformation.”
The runway program by seasoned producer Motty
Reif incorporates 12 outstanding designer collections created in
days using Kornit’s on-demand production – each challenging the
limits of creativity, color, and imagination. Attendees will
explore the new ways Kornit is driving sustainability and
efficiency in a fashionX industry eager to overcome challenges of
overproduction (30 percent) and water waste (95 percent).
The collections at Kornit Fashion Week London
could not be created without Kornit’s digital production technology
– accelerating creativity and unleashing the potential for
unprecedented design freedom. In addition to the numerous fashion
collections on display, another renowned designer, Preen by
Thornton Bregazzi, will debut their “Breakfast in Bed” collection
of home décor applications, also created using Kornit on-demand
capabilities. To see the amazing list of designers and their
fashion statements, please follow
#KornitFashionWeek on LinkedIn, Twitter, and
Instagram, and Kornit’s press kit with full designer bios.
Keynote SessionsAccording to
McKinsey, three-quarters of fashion companies surveyed see shipping
disruptions as the greatest threat to flexibility and speed.
Seventy-one per cent say they are looking to increase nearshoring
by 2025 — bringing manufacturing sites closer to their consumer
market — and 24 per cent are planning to reshore manufacturing to
the same country of operation as the brand. The rich keynote and
panel discussions explore exactly these critical industry issues
such as the shift towards nearshore production, developing
responsive, conscientious operations balancing responsibility and
profitability, and achieving agility to meet changing customer
demands. The robust lineup of keynote speaker sessions include:
- Ex-Chief Supply Chain
Officer at PVH, Bill McRaith, “Are You
and Your Partners Agile and Ready to Meet Changing Consumer Demands
in a Sustainable Way?” This keynote analyzes evolving challenges of
supply chain economics, managing inventory, curbing overproduction,
and the value of bringing production back home.
- Commercial ESG &
Sustainability Director at ASOS, Simon
Platts, “The True Cost of Traditional Fashion Practice –
and Our Alternative.” This session analyzes the true cost of
traditional fashion practices and explores the demand-and-supply
production models that can rapidly respond to consumer needs while
boosting speed-to-market and reducing risk.
- Designer and Social
Entrepreneur, Patrick Grant, “Are You
Comfortable in Your Clothes?” In this session, Patrick will share
his views on how the industry got to where it is today – and where
it needs to go in the future.
- Media and Technology
Entrepreneur, Bobby Simms, “The Business
of Fashion in the Era of Web3.” This session focuses on how
NFTs, the Metaverse, and Crypto are changing the fabric of
fashion.
“In the fashion world, success demands a great
deal of agility – developing a global production structure and
manufacturing footprint that strikes the right balance between cost
and an ability to respond quickly to ever-changing consumer demands
is critical,” said Bill McRaith, Ex-Chief Supply Chain Officer at
PVH, a company with an acclaimed house of brands including Tommy
Hilfiger and Calvin Klein. “Many of the rules that made the fashion
industry successful over the last 30 years just don’t apply
anymore. Companies must take a fresh look at their internal
processes, value chains, inventory models, and the appropriate
balance between producing product offshore and onshore. We’ll learn
how to thrive during this transformation at Kornit Fashion Week
London.”
“Kornit is flipping the script to supply by
demand rather than produce for inventory,” concludes Samuel. “We
are confident that fashion will change forever with a digital-first
mindset, liberating brands and fashion producers from the waste
quagmire, clearing a path to generations of boundless
self-expression, unlimited creativity, and sustainable consumption.
Those joining us in London will see and understand that complete
new creation journey, fully realized by Kornit and our partners in
fashion and tech innovation.”
VIP attendees are also invited to demo tours at
the Kornit/Fashion-Enter Fashtech Innovation Center to observe the
digital, sustainable, on-demand production experience – from
inception to delivery of a finished garment, in real time. During
these sessions, participants will join live demos of digital
production of designs in action – acting as a catalyst for
nearshore production and bringing fashion and textile manufacturing
back to the UK.
Note to Editors: Visit our
digital press kit here to view the full lineup of creative
designers and their robust collections. Additionally, browse
photos, videos of the event, and more!
About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a worldwide
market leader in sustainable, on-demand, digital fashionx and
textile production technologies. The Company is writing the
operating system for fashion with end-to-end solutions including
digital printing systems, inks, consumables, and an entire global
ecosystem that manages workflows and fulfillment. Headquartered in
Israel with offices in the USA, Europe, and Asia Pacific, Kornit
Digital serves customers in more than 100 countries and states
worldwide. To learn more about how Kornit Digital is boldly
transforming the world of fashion and textiles, visit
www.kornit.com.
Kornit Media ContactCraig
LibrettPublic RelationsCraig.librett@kornit.com
Kornit Investor ContactAndrew
G. BackmanGlobal Head of Investor
Relationsandrew.backman@kornit.com
Photos accompanying this announcement are available
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