Dual recognition from the World Advertising
Research Center places Stagwell in top 10 global marketing networks
for effectiveness and creativity; accolades follow breakout Q1 of
awards for Stagwell agencies.
NEW
YORK, March 31, 2022 /PRNewswire/ -- Stagwell,
(NASDAQ: STGW) the challenger network built to transform marketing,
today announced the receipt of two global accolades from the World
Advertising Research Center, cementing its position as a marketing
provider driving unmistakable creative effectiveness for clients
worldwide.
WARC has crowned Stagwell the #7 most-awarded holding company
for effectiveness and the #9 most-awarded holding company for
creativity. The accolades reflect an impressive year of awards
performance in 2021 from Stagwell's portfolio of 70+ leading
marketing firms, from the industry's highest honors (Cannes Lions
Festival of Creativity, Effies, and Clio Awards) to Fast Company's
World's Most Innovative Companies, and more.
"We applaud the creative, diverse, and innovative talent across
Stagwell's global network for their work contributing to this
honor. Stagwell believes a simple but powerful equation drives
unmistakable results: creative + connected = effective," said
Mark Penn, Chairman and CEO,
Stagwell. "Regardless of the specialties they operate in, our
agencies leverage top-notch creativity and expertise in the modern
tools of marketing — data, technology, research & insights
— to deliver results. As a new global challenger, Stagwell is
punching up to compete against legacy advertising giants in nearly
every arena – and the industry is taking notice."
The WARC designations come on the heels of a breakout quarter of
awards and global recognition for Stagwell, reflecting excellence
across its core capabilities of digital transformation and
innovation, creative content production, omnichannel media,
research & insights, and public affairs &
communications.
Key additional award highlights from Q1 2022 include:
- Ad Age A-List and Creativity Awards for five Stagwell
agencies 72andSunny (Agency Standout), Anomaly (#9 A
List), Assembly (Purpose-Led Agency of the Year),
Doner (Standout Agency), and YML (Customer Experience
Agency of the Year).
- Fast Company's Most Innovative Companies of the Year
Award for Observatory, the agency built for the content
era, for "fulfilling the promise of branded content" across work
for clients Nike/Waffle Iron Entertainment, Corona, Chipotle, and
more. Observatory has won the award three straight years in a
row.
- One Show Asia Gold award
for "The Flow" from global creative collective Forsman &
Bodenfors and Gojek, Southeast
Asia's leading on-demand multi-service platform.
- Observer recognition for public affairs and political
consulting firm SKDK, named the #4 Top Public Relations firm
in America.
- Campaign U.K. Media Agency of the Year for Goodstuff
Communications, the newest addition to the Stagwell Media
Network and the second-largest media agency in the U.K.
- PRovoke Innovation SABRE Awards top honors for
Allison+Partners for work spanning the agency's Budweiser
client, including four awards for Budweiser client work and the
coveted "Best in Show" award for all-around performance at the 2022
SABRE Awards.
- Campaign U.S. Digital Innovation Agency of the Year
finalist nod for YML, the digital product and design shop
known for "exporting Silicon Valley," in recognition of its work
transforming consumer experiences for Polestar, Thrive Market, and
YETI, among others.
Dozens of other awards spanning agencies such as Colle McVoy, Locaria, Code and Theory, Scout
Health, Concentric Health Experiences, and DonerNorth
were received by Stagwell agencies in Q1. To keep up with the
latest work and accolades, follow Stagwell on LinkedIn.
ABOUT STAGWELL
Stagwell is the challenger network built to transform marketing.
We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
34+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
Contact: Beth Sidhu
202-423-4414
beth.sidhu@stagwellglobal.com
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SOURCE Stagwell Inc.