Online Automotive Retailer Vroom Offers Last Mile Concierge Experience to Detroit Locals
May 06 2021 - 9:30AM
Vroom, Inc. (Nasdaq:VRM), a leading ecommerce platform for buying
and selling used vehicles, today announced the launch of its local
Detroit hub and more customized driveway experience for 3.4 million
people in 740 zip codes within a 40-mile radius. Vroom has
delivered in the Detroit area since the company was founded in 2012
and is now offering an experience that includes a more personalized
concierge service where customer advocates transport cars directly
to car buyers’ driveways on Vroom-branded trucks and show them how
to use their new vehicles. Vroom’s Detroit Last Mile hub is located
in Flat Rock.
Vroom’s mission is to offer the best driveway experience
possible for both delivery and pickup, especially as the pandemic
has increased consumer appetite for remote car buying and selling.
Car purchases by Detroit-area Vroom customers increased by nearly
163% year-over-year from the previous year, and cars sold to Vroom
by consumers increased by 189%. With an emphasis on customer
service, Vroom is taking a unique approach by recruiting employees
with hospitality and client service experience. Bolstered by
Vroom’s Chief Logistics Officer, Mary Kay Wegner, and her logistics
leadership team, led by new VP of Transportation, John Piatak, who
joined Vroom after leading transportation at Carvana, and VP of Hub
Operations, Steve DeVoe, who spent the last six years creating
supply chain management solutions at Veritiv, the company recently
made its 1000th Last Mile delivery.
“With our valued customers in mind, creating a more personalized
driveway experience and rolling out more local hubs across the
country has been a priority for us at Vroom, so we’re excited to
launch this offering in Detroit,” said Vroom’s Chief Logistics
Officer Mary Kay Wegner. “The Motor City has a rich automotive
history and a growing tech presence, and we’re thrilled to be a
part of the next generation of auto innovation here.”
Vroom is also expanding its Downtown Detroit office, which now
has a team of nearly 50 engineers, designers and product managers
responsible for improving the digital experience of the automotive
ecommerce platform. The office’s headcount has nearly tripled since
it opened in August 2019 and the team is led by Vroom’s Chief
Conversion Officer & Chief Product Officer John Caine. Vroom is
based in New York and Houston and the team was eager to establish a
local Detroit presence, as the company sits at the intersection of
the city’s historical automotive industry legacy and its recent
evolution as an innovative tech hub. In addition, Detroit native
and lifelong Michigander Bob Mylod, managing partner of Annox
Capital Management who sits on the boards of Booking Holdings,
Redfin, Dropbox and Bloomscape, is the longtime chair of Vroom’s
board of directors.
“We’re proud to be a part of the local tech and automotive
communities here, and we are excited that our Detroit customers
will see more of our red and white trucks and experience our more
personalized delivery process,” said John Caine, Chief Conversion
Officer & Chief Product Officer at Vroom. “It has been great to
grow with the community since 2019 and we’re looking forward to
growing our teams here even further.”
Through its ecommerce platform and data-driven technology, Vroom
offers thousands of low-mileage, reconditioned vehicles with
delivery to consumers wherever they are in the U.S. It also
arranges financing through leading lenders and offers warranty,
insurance and other value-added products that provide convenience
for customers. In addition to providing a better way to buy a car,
Vroom’s Sell Us Your Car® offering allows customers who wish to
sell or trade in their vehicles to receive appraisals within
minutes, attractive market-based pricing, hassle-free loan payoffs
and convenient vehicle pickup.
For more information on Vroom’s car buying and selling options,
visit Vroom.com.
About Vroom:Vroom is an innovative, end-to-end
ecommerce platform designed to offer a better way to buy and a
better way to sell used vehicles. The company's scalable,
data-driven technology brings all phases of the vehicle buying and
selling process to consumers wherever they are and offers an
extensive selection of vehicles, transparent pricing, competitive
financing, and at-home pick-up and delivery. Vroom is based in New
York and Houston and also operates the Texas Direct Auto and
CarStory brands. For more information, visit vroom.com.
Media Contact:Moxie Communications GroupAlyssa
Galellavroom@moxiegrouppr.com(562) 294-6261
Source: Vroom, Inc.
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