Troika and
Devlin Design Group Partner with the LCS to Launch their New
Broadcast Design
Los
Angeles,
California—April
28,
2021 -- InvestorsHub
NewsWire -- Troika Media Group,
Inc.
(NASDAQ:TRKA) ("TMG" or "Company"),
a brand identity and communications agency that provides integrated
branding and advertising solutions for global brands, primarily in
entertainment and sports, today announced
it has teamed up
with Devlin Design Group to create
the new broadcast experience for the League Championship Series
(LCS). The LCS is North America's largest professional esports
league in the world's most watched
esport, League of
Legends.
The
state-of-the-art graphics and set design, including the
construction of a new set complete with the State Farm Analyst Desk
and leading edge
display technology, seamlessly
convey tournament and match information, LCS branding, and paid
sponsorships in a versatile environment. The dynamic stage allows
LCS expert analysts to easily move between and interact with
different staging areas for a more engaging broadcast
presentation.
"We're so excited
to finally be able to share this new design and State Farm Analyst
Desk with our fans," said Justin Restaino, Creative Technology
Producer for the LCS. "It's beautiful and perfectly captures the
spirit and new branding of the LCS, but it also achieves the
flexibility and function needed for both in-person and remote
broadcasts, as we gradually ease back into live events."
The goal of the
project was to bring competitive gaming and the fan experience to a
new level for esports fans, and signal a page turned for the LCS.
As esports continues to attract a larger audience and big brand
sponsors, and following the LCS's recent rebranding, the new design
needed to capture the league's fresh and vibrant spirit, and push
the boundaries of a traditional sports broadcast. To achieve this,
Troika and Devlin Design Group brought design and technology
together to re-imagine a dynamic new LCS experience.
Troika, an agency
known for their anthropological research in fandom and extensive
work with blue-chip entertainment and sports clients, took a
fan-centric approach to the brand design and animation.
"Esports
fans are a very avid community," said Troika Creative Director Josh
Lynne. "To meet their needs, we built a package that
delivers on different viewing experiences—a scalable system that
has emotional and informational range, allows focus to be placed on
any of the brand drivers, and celebrates the individual player,
team or league as needed."
The set and
graphics were designed to give LCS expert analysts an array of
weapons in their arsenal for presenting compelling tournament and
match information, with more than 4100 square feet of display
technology spread across a variety of presentation areas. LED walls
give the broadcast a dynamic feel and let analysts interact and
move easily between the different venues, with more intimate areas
carved out for discussions and interviews. Graphic displays drawn
from the broadcast package and color-changing lighting ability
allow for a variety of mood and tone to be dialed in to the
environment.
Kartik
Dakshinamoorthy, DDG's
VP and Scenic Design Director, added,
"Both
players and fans will feel an elevated experience on the new set.
It is a welcoming and flexible space, with areas for a quick and
casual chat and others designed for an in-depth discussion,
creating a perfect environment to connect with fans with their
favorite esports heroes."
Watch the LCS
at
twitch.tv/lcs,
youtube.com/lcs and
lolesports.com at 1:00 pm PT on Saturdays and
Sundays, and at 3:00 pm PT on Fridays during the
regular season broadcasts.
Set fabrication
by Bungalow Scenic Studio.
About the
LCS
The League
Championship Series (LCS) is North America's largest professional
esports league, in the world's most watched
esport: League of
Legends. Now in its ninth year, the LCS is the
third-most popular major professional sports league
among 18- to
34-year-olds in the United States. In 2021, the LCS kicked off with
a refreshed look and tagline ("made
by many")
to celebrate the fans, pros, and teams that support and inspire us
to be the future of sports. Follow the LCS
@LCSOfficial on Twitter, and tune into the
LCS on
twitch.tv/LCS or
youtube.com/LCS on Fridays, Saturdays and
Sundays.
About Devlin Design Group
Devlin Design
Group is one of the most influential set design and lighting design
firms in the world. They are renowned for their iconic sets, expert
scenic lighting and their energy and commitment to design
excellence, with a fresh perspective… Creativity,
Knowledge and Innovation. www.ddgtv.com
About Troika Media Group
Troika Media Group is a brand identity and communications agency
that provides integrated branding and advertising solutions for
global brands, primarily in entertainment and sports. Applying
emerging technology, data science, and world-class creative, we
help brands deepen engagement with audiences and fans throughout
the consumer journey. Clients include Apple, CBS, AT&T,
Comcast, CNN, HBO, Hulu, ABC, ESPN, IMAX, Netflix, Oath, Riot
Games, Sony, Turner and UFC. For more information,
visit www.thetmgrp.com; www.troika.tv
Forward-Looking
Statements
Certain
statements in this press release that are not historical facts are
forward-looking statements that reflect management's current
expectations, assumptions, and estimates of future performance and
economic conditions, and involve risks and uncertainties that could
cause actual results to differ materially from those anticipated by
the statements made herein. Forward-looking statements are
generally identifiable by the use of forward-looking terminology
such as "believe," "expects," "may," "looks to," "will," "should,"
"plan," "intend," "on condition," "target," "see," "potential,"
"estimates," "preliminary," or "anticipates" or the negative
thereof or comparable terminology, or by discussion of strategy or
goals or other future events, circumstances, or effects. Moreover,
forward-looking statements in this release include, but are not
limited to, the impact of the current COVID-19 pandemic, which may
limit access to the Company's facilities, customers, management,
support staff, and professional advisors, and to develop and
deliver advanced voice and data communications systems, demand for
the Company's products and services, economic conditions in the
U.S. and worldwide, and the Company's ability to recruit and retain
management, technical, and sales personnel. Further information
relating to factors that may impact the Company's results and
forward-looking statements are disclosed in the Company's filings
with the SEC. The forward-looking statements contained in this
press release are made as of the date of this press release, and
the Company disclaims any intention or obligation, other than
imposed by law, to update or revise any forward-looking statements,
whether as a result of new information, future events, or
otherwise.
Contact:
For Troika Media Group
Kevin
Aratari
kevin@troikamedia.com
Investor
Relations
TraDigital Marketing Group,
Inc.
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
For Devlin Design Group
Diane 'DiFi'
Fiolek
248.875.9565
difi@ddgtv.com
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