NEW YORK, Feb. 25, 2021
/PRNewswire/ -- Meredith Corporation's (NYSE:
MDP) InStyle is reimagining its iconic elevator activation for
the fifth year, with a virtual spin to celebrate the 78th annual
Golden Globe Awards this Sunday. The social media experience, which
features a short video of celebrities exiting the InStyle elevator,
will be available to watch on Instagram, YouTube, Twitter, and
Facebook. On Sunday, fans can create their own elevator videos
using our new custom Instagram filter – #InStyleElevator – to
transport viewers into the InStyle elevator/Golden Globes like
never before.
"Yes, we've been home for a year, but it doesn't have to feel
like it. For the Golden Globes, we're excited to bring the infamous
InStyle Elevator to you. Along with a brilliant roster of
celebrities and nominees we'll reveal on the night of the event,
you can create your own elevator video at home. Don't be subtle:
We'll be watching!" said Editor in Chief Laura Brown.
The Art Deco-inspired elevator was designed by Tony and Emmy
award-winning designer, Derek
McLane. Derek has designed numerous Broadway hit
productions, including Moulin Rouge, Beautiful, and 33 Variations,
while his television credits include several Academy Award-winning
shows. This year's elevator was virtually created in its entirety,
pairing the digitally designed and rendered set with the self-taped
videos. The brass and steel exterior gives a modern nod to the Art
Deco elevators of a previous era.
InStyle is partnering with The Actors Fund to bring awareness to
the charity, which provides a safety net for performing arts and
entertainment professionals in times of need. Select Instagram
posts will include a swipe up link to encourage donations if people
are able to contribute.
ABOUT INSTYLE
InStyle is an award-winning global
fashion, beauty, and lifestyle media brand reaching an audience of
more than 30 million across print, digital, social media, and live
events. As the modern voice of style where Everybody's In, InStyle
transforms the styles and stories of celebrities, stylists, and
designers women love into covetable but relatable ideas and
inspiration. The InStyle portfolio includes the signature magazine
with nine international editions; InStyle.com; and multiple brand
extensions, including the annual InStyle Awards, the Badass Women
franchise, the Best Beauty Buys, and Readers' Choice Awards seals,
as well as multiple collaborations and licenses across fashion and
beauty categories.
ABOUT THE ACTORS FUND
The Actors Fund is a national
human services organization that fosters stability and resiliency
and provides a safety net for performing arts and entertainment
professionals over their lifespans. Through offices in New York, Los
Angeles, and Chicago, The
Fund serves everyone in film, theater, television, music, opera,
radio, and dance with programs that include social services and
emergency financial assistance, health care and insurance
counseling, housing, and secondary employment and training
services.
Since March 18, 2020, The Actors
Fund has provided more than $19
million in emergency financial assistance to over 15,000
people who work in performing arts and entertainment. With
shutdowns on Broadway and in film and television, theater,
concerts, dance, music, and many other areas of entertainment, the
need is great and growing. This emergency financial assistance is
helping our most vulnerable and those in financial crisis to cover
basic living expenses, such as food, essential medications,
utilities and more.
The Actors Fund's phone and web-based services around career and
life, health and wellness, and housing remain available to the
entertainment and performing arts community. These services
include: Artists Health Insurance Resource Center, The Career
Center, The Dancers' Resource, Housing Resources, Addiction &
Recovery, HIV/AIDS, Women's Health and Senior Services, Counseling
and Emergency Financial Assistance and more. To make a
tax-deductible donation to The Actors Fund, visit
www.actorsfund.org.
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SOURCE Meredith Corporation