BATTLE CREEK, Mich.,
Feb. 24, 2021 /PRNewswire/ -- There
is no doubt that popcorn is the quintessential movie snack. But
what about those cheesy cinema and rom-com fans looking for a
cheesier snack to match? Meet Cheez-It® Loaded
Popcorn – popcorn so packed with the distinctive taste of 100% real
cheese, it might just be "the one."
Whether you're a hopeless romantic who just can't get enough
cheese when it comes to your movie nights, or you prefer to
keep the cheese to your snacks, we've got your perfect match:
Cheez-It Loaded Popcorn, made with 100% real cheese.
This snack perfectly complements your cheesy movie favorites and
offers a new way to enjoy that Cheez-It flavor you know and
love.
"Even though our Cheez-It Original crackers are a
tried-and-true classic, our innovation team is always looking for
new ways to bring our fans their favorite 100% real cheese flavor
in different snack forms," said Jeff
Delonis, Senior Director of Marketing for Cheez-It.
"When it comes to popcorn, the team knew it was due for a cheesier
plot twist and delivered with their newest flavor-filled
creation."
Available for a limited time only, Cheez-It
Loaded Popcorn brings the delicious taste of Cheez-It
to the classic poppable snack. The product is available in two
varieties:
- Cheez-It Loaded Cheddar Popcorn: The
distinctive flavor of 100% real cheese you know and love, now in
the form of light and airy popcorn. What more could you want?
- Cheez-It Loaded White Cheddar Popcorn:
Made with 100% real cheese that has been carefully aged for a
smooth, creamy taste. There's no doubt this flavor will be a
blockbuster hit.
Who better to introduce us to the world's cheesiest popcorn than
America's heartthrob and actor Jesse
Metcalfe? Metcalfe is celebrating his love of "Reel
Cheez" by sharing why cheesy movies are his favorite genre and how
Cheez-It Loaded Popcorn completes any movie night setup.
"There's nothing quite like the feeling you get while watching a
cheesy movie," said Jesse Metcalfe.
"With makeover montages, seemingly-unplanned-choreographed dance
numbers and, of course, the promise of true love and a 'happily
ever after,' the genre never disappoints. From pulling at my
heartstrings to delighting my tastebuds, Cheez-It Loaded
Popcorn is the perfect pairing for your next at-home movie
screening."
Cheez-It Loaded Popcorn will be available on display at
retailers nationwide for a limited time beginning February 2021, while supplies last. Be sure to
keep an eye out for a Reel Cheez Bingo game @CheezIt on Instagram,
and check out @CheezIt on Twitter and Facebook.com/CheezIt.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to enrich and delight the world through foods and brands
that matter. Our beloved brands include Pringles®,
Cheez-It®, Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn
Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®,
RXBAR®, MorningStar Farms® and more. Net
sales in 2018 were approximately $13.5
billion, comprised principally of snacks and convenience
foods like cereal and frozen foods. Kellogg brands are beloved in
markets around the world. We are also a company with Heart &
Soul, committed to creating Better Days for 3 billion people
by the end of 2030 through our Kellogg's® Better
Days global purpose platform. Visit www.KelloggCompany.com
or www.OpenforBreakfast.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/love-at-first-bite-cheez-it-introduces-loaded-popcorn-packed-with-100-real-cheese-flavor-for-a-limited-time-301234152.html
SOURCE Kellogg Company