BrandGraph® Reaches 10 Million Influencers Analyzed
February 17 2021 - 10:05AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, today announced that its BrandGraph® platform has
reached a new milestone, with content from 10 million social media
influencers being analyzed and enriched by IZEA’s proprietary
technology on an ongoing basis. The BrandGraph platform officially
launched in March of 2020, reporting on 400 million pieces of
content and 4.5 million influencers. In less than a year, it has
grown to provide analysis of more than 10 million influencers and
1.2 billion pieces of content, with new content being added every
ten seconds and new brands and classifiers being added daily.
Addition of TiKTok Account
ClassifiersInterest in TikTok has grown dramatically over
the past year, with brands both large and small creating a presence
on the platform. IZEA has added initial support for BrandGraph
classifiers to identify and benchmark social media content being
produced about a brand’s account on TikTok. Reporting and
benchmarking against these classifiers will be available to users
in future releases.
“BrandGraph has become a core technology for IZEA,”
commented Ted Murphy, Founder, Chairman and CEO of IZEA. “The
capabilities of the platform have grown immensely over the past
year, both in functionality and in the sheer volume of data we are
analyzing for brands. While we started this effort with a focus on
consumer-packaged goods, we are now able to analyze brands ranging
from Burger King to Bitcoin and everything in between.”
Slack and Microsoft Teams are also integrated into
the BrandGraph platform. The integration allows BrandGraph users to
monitor the social media content mentioning any indexed brand
entity, topic, or individual. BrandGraph delivers daily or weekly
social media benchmarking directly to the user via the messaging
platforms to surface insights about brands of interest.
BrandGraph Data includes:
- Share of Voice
- Content Volume Rankings
- Top Content by Engagement Count & Rate
- Relative Category Content Volume
- Influencer Sponsorship Activity for Competitive Set
- Sponsored Content Composition
- Engagement Counts Over Time
- Associated and Tangential Brands
- Content Sentiment Analysis
- Influencer Engagement Pyramid
- Brand Super Fans
- Top Organic and Sponsored Influencers
In addition to a standalone application that
marketers can license, BrandGraph data classification is integrated
within IZEAx Unity Suite and IZEAx Discovery at no added cost to
IZEAx customers. IZEAx leverages BrandGraph to analyze millions of
social media accounts and visualizes that data through the
VizSearch® influencer discovery tool.
Marketers can sign up for an account or download a
sample BrandGraph report at izea.com/brandgraph
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive measurable return on investment.
Safe Harbor StatementThis press
release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements, which are based on certain assumptions
and describe our future plans, strategies and expectations, can
generally be identified by the use of forward-looking terms
such as “anticipates,” “believes,” “estimates,” “expects,”
“intends,” “may,” “plans,” “projects,” “will,” “would” or other
comparable terms. Examples of forward-looking statements include,
among others, statements we make regarding expectations of sales
activity, revenue and margins based on bookings, plans to increase
the size of our sales team, the financial impact of investments in
our software business, and continuation of new IZEAx customers and
their effect on future sales.
Forward-looking statements involve inherent risks
and uncertainties, which could cause actual results to differ
materially from those in the forward-looking statements, as a
result of various factors, including, among others, the following:
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize one or more
of the marketplace platforms of IZEA; changing economic conditions
that are less favorable than expected; and other risks and
uncertainties described in IZEA’s periodic reports filed with the
Securities and Exchange Commission. IZEA assumes no
obligation to update any such forward-looking statements to reflect
actual results or changes in expectations, except as otherwise
required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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