Behind the Wheel: CNH Industrial supports the growing hemp industry in North America
February 11 2021 - 9:00AM
Did you know that hemp can be used as a sustainable alternative
to textiles, wood and even concrete? That it was once so valued as
a commodity it was accepted as payment for taxes in the state of
Pennsylvania in the USA? Learn more about this versatile crop and
how CNH Industrial is supporting its gradual re-emergence in North
America from this latest episode in the Behind the Wheel series at:
cnhindustrial.com/hempindustry
London, February 11, 2021
The video was shot on location at the New
Holland Agriculture facility in New Holland, Pennsylvania, USA. The
opening panoramic scenes show the 15 acres of industrial hemp,
which was planted at the brand’s on-site test farm for educational
and analytical purposes. This test plot was used to provide
valuable crop and soil data as well as a unique opportunity to
study the crop cycle from planting to harvesting, which is the
focus of this webisode.
New Holland Agriculture, a global agricultural
brand of CNH Industrial N.V. (NYSE:CNHI / MI:CNHI), has been
working with partners, the National Hemp Association and Penn State
University, in a bid to raise awareness and educate producers about
the benefits of this crop and its exciting potential for economic
sustainability. The aerial footage of the hemp plantation gives an
idea of the scale of this project and shows how New Holland
products can be used throughout the entire cropping cycle. This is
further testament to New Holland’s commitment to help accelerate
the return of hemp crops on farms across North America.
Through a series of interviews with experts from
the National Hemp Association, Penn State University and the New
Holland brand itself, the video highlights some of the benefits,
challenges and opportunities associated with the campaign to turn
this crop into a valuable commodity once more. CNH Industrial’s
support of the evolving hemp industry is another demonstration of
the Company’s commitment to promoting more sustainable agricultural
practices.
Find out more about how CNH Industrial is
supporting the growing hemp industry at:
cnhindustrial.com/hempindustry
CNH Industrial
N.V. (NYSE: CNHI /MI: CNHI) is a global leader in
the capital goods sector with established industrial experience, a
wide range of products and a worldwide presence. Each of the
individual brands belonging to the Company is a major international
force in its specific industrial sector: Case IH, New Holland
Agriculture and Steyr for tractors and agricultural machinery; Case
and New Holland Construction for earth moving equipment; Iveco for
commercial vehicles; Iveco Bus and Heuliez Bus for buses and
coaches; Iveco Astra for quarry and construction vehicles; Magirus
for firefighting vehicles; Iveco Defence Vehicles for defence and
civil protection; and FPT Industrial for engines and transmissions.
More information can be found on the corporate website:
www.cnhindustrial.com
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Media contact:
Laura Overall Corporate
Communications ManagerCNH
Industrial
Tel. +44 (0)2077 660
338
E-mail: mediarelations@cnhind.com www.cnhindustrial.com
- 20210211_PR_CNH_Industrial_BTW_Hemp_Industry_NA
- Behind_The_Wheel_Industrial_hemp_harvest_in_North_America
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