100% of Net Proceeds will Benefit First
Responders Children’s Foundation
Mattel and American Girl Donate more than
$1,000,000 in Toys to First Responders Children’s Foundation Toy
Express
American Girl, the beloved brand known for helping girls grow up
with confidence and character, and a wholly-owned subsidiary of
Mattel® (NASDAQ: MAT), today announced it has again teamed up with
Swarovski® crystals to create three stunning one-of-a-kind
collector dolls just in time for the holidays. The gorgeous gowns
and complementary accessories took Swarovski couturiers over 330
hours to design and hand embellish more than 5,000 Swarovski
crystals and crystal beads in 24 colors. The American Girl
Collector dolls will be auctioned off starting today through
November 25, 2020, at Americangirl.com/auction. Receiving 100% of
the auction net proceeds is First Responders Children’s Foundation
Toy Express program, designed to spread joy to children of first
responders across America during the 2020 holiday season. The
bidding for each American Girl Collector doll starts at $5,000.
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American Girl teamed up with Swarovski
crystals to create three one-of-a-kind collector dolls. The dolls
are up for auction starting today through November 25 on
americangirl.com, with 100% of net proceeds to benefit First
Responders Children's Foundation. (Photo: Business Wire)
In addition, Mattel and American Girl are donating more than
$1,000,000 in retail value of toys to the foundation’s Toy Express
program, including American Girl’s renowned 18” dolls and other
popular Mattel products from Hot Wheels®, Barbie® and Mega Bloks®.
The toys will be distributed to thousands of first responder
families nationwide through the end of the year.
“As the holidays approach, we know it’s more important than ever
to show our gratitude to our country’s dedicated First Responders
who have contributed and sacrificed so much to help our friends,
families, and communities this year,” said Jamie Cygielman, General
Manager of American Girl. “We’re pleased to donate the proceeds of
these three exquisite one-of-a-kind 2020 collector dolls, plus
thousands of Mattel toys, to First Responders Children’s Foundation
to say thank you to these hard-working frontline heroes and bring
some much-needed holiday sparkle to their children and
families.”
“Thank you, Mattel and American Girl for the generous donation
of thousands of toys to The First Responders Children's Foundation
Toy Express. And for selecting First Responders Children's
Foundation (FRCF) as the beneficiary charity of proceeds from the
auction of the exclusive American Girl Collector dolls. Because of
this partnership, First Responders Children's Foundation Toy
Express will bring joy to children across the nation during this
holiday season,” said Jillian Crane, President of First Responders
Children's Foundation. “First Responders Children's Foundation Toy
Express will be gifting toys to children of first responders who
are on the frontlines of COVID-19. We will also be delivering toys
to first responder agencies and hospitals to share with children in
their communities. FRCF supports nurses, firefighters, police
officers, EMTs, paramedics, medical personnel, and 911 dispatchers
who risk their health every day in selfless service to their local
communities across the country.”
One of the three American Girl Collector dolls will be on
display at the company’s flagship retail stores in New York,
Chicago, and Los Angeles through December 10, 2020. The highest
bidder will then receive their one-of-a-kind doll in a special
display case via white glove delivery. The three collector dolls
feature the following details:
2020 American Girl Sweet as a Rose
Collector Doll
This stunning brunette doll is decked out in a petal pink
ballet-style ballgown blooming with delicate organza rosettes. Each
flower is individually adorned with Swarovski crystals, and the
intricately beaded bodice and satin overskirt shimmer with more
than 1,000 crystals and beads, making the doll sparkle no matter
which way it spins. This exclusive outfit was completely
hand-embellished by Swarovski couturiers; and includes a
one-of-a-kind, crystal-encrusted tiara plus sparkling bracelets and
earrings. The Sweet as a Rose doll is on display at American Girl
Place-Chicago on Michigan Avenue.
2020 American Girl Boho Chic Collector
Doll
With long honey-colored curls and an empire-waist gown, this
elegant doll sparkles with modern bohemian flair. The ice-blue
bell-sleeved dress has 2,200 hand-appliquéd Swarovski crystals and
crystal beads, creating the dress’s spectacularly sparkly wavelike
design. The sheer organza overlay is adorned with a web of metallic
blue fibers for extra shimmer. The look also includes a beautiful
matching tiara and earrings. The Boho Chic doll is on display at
American Girl Place-Los Angeles at The Grove retail and
entertainment complex.
2020 American Girl Fuchsia Feathers
Collector Doll
This glamorous one-of-a-kind ballgown and accessories feature
lavish layers of fuchsia, pink, and pewter feathers on the full
skirt, creating an ombre effect that beautifully sets off the
doll’s long black hair. The fuchsia satin bodice is embellished
with 1,400 colorful Swarovski crystals and crystal beads. Strands
of sparkling crystals and beads adorn the matching tiara and
earrings, as well as peek out from the feathered skirt, so the doll
glitters from head to toe. The Fuchsia Feathers doll is on display
at American Girl Place-New York at 75 Rockefeller Plaza.
Eric Russack, Managing Director of Swarovski North America
stated, “We’re thrilled to once again partner with American Girl to
create this year’s bespoke collectible dolls and adding the
Swarovski sparkle to their exclusive 2020 American Girl Holiday
Collector Dolls. Our goal this holiday season is to make
imaginations sparkle and who better to do that with than American
Girl! And this year, we’re extremely proud to support First
Responders Children’s Foundation and their work to support the
children of our dedicated frontline heroes.”
To place your bid for the one-of-a-kind 2020 American Girl
Collector dolls, visit Americangirl.com/auction. All of American
Girl’s holiday products are available now at AmericanGirl.com and
at American Girl stores nationwide.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading
global children's entertainment company that specializes in the
design and production of quality toys and consumer products.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Bitty Baby®,
WellieWishers™, and American Girl’s classic historical characters.
The company sells products through its award-winning catalogue, on
americangirl.com, in its proprietary U.S. experiential retail
stores, as well as at specialty retailers nationwide. By inspiring
girls to be their best, American Girl has earned the loyalty of
millions and the praise and trust of parents and educators. Connect
with American Girl on: Facebook: @americangirl Twitter:
@American_Girl Instagram: @americangirlbrand Pinterest: agofficial
YouTube: American Girl
ABOUT FIRST RESPONDERS CHILDREN’S
FOUNDATION
For the past 19 years, First Responders Children's Foundation
has been providing college scholarships to children of first
responders who have lost a parent in the line of duty. The
Foundation also awards grants to families enduring significant
financial hardship and supports programs operated by law
enforcement organizations whose purpose is to benefit children or
the community in which they live. As COVID-19 continues to infect
communities across the nation, the need for grants within the first
responder community continues to grow, and the Foundation has set a
fundraising goal of $200 million to meet the projected needs of
first responders. In response to the growing need, the Foundation
launched the COVID-19 Emergency Response Fund to help "Give More
Grants" to first responders. More information can be found at
www.1strcf.org. Follow First Responders Children's Foundation on
Facebook, Twitter, and Instagram @1strcf.
ABOUT SWAROVSKI CRYSTALS
Swarovski has been the premium brand for the world’s finest
crystals since 1895, with products using genuine crystals from
Swarovski identifiable by a specially created seal. With more than
a hundred years’ experience of high-quality craftsmanship and
mastery in cutting, Swarovski produces light-filled crystals of
breathtaking range and brilliance. Sought by designers, creators,
and innovators throughout the world of design, these exquisite,
on-trend elements exert a sparkling allure, evoking deeply-felt
individual responses in all whose lives they touch. Instagram:
@swarovskiforprofessionals Facebook: @swarovski YouTube:
@swarovski
MAT-AG
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version on businesswire.com: https://www.businesswire.com/news/home/20201117005471/en/
Julie Parks: julie.parks@americangirl.com Joanna Hein:
jhein@webershandwick.com Joanna Black: joannab@uptomoregood.com
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