Brunswick Corporation continues to set new records at the 2020 Ft. Lauderdale Boat Show
November 09 2020 - 4:45PM
Brunswick Corporation (NYSE: BC) and its industry leading brands,
Mercury Marine, Boston Whaler, Sea Ray and Freedom Boat Club, all
had a very successful 2020 Ft. Lauderdale International Boat Show.
For the third consecutive year, Mercury Marine had the most
outboard engines of any manufacturer at the show and increased its
show market share for the fourth consecutive year, accounting for
more than half of the total engines displayed at the 2020 show.
Despite the significantly reduced show attendance, Boston Whaler
reported increased year-over-year show sales on many of its leading
models. In addition, Sea Ray had a great show with many
models selling at or above prior year results. Sea Ray also
announced the all-new 370 Sundancer which will officially launch in
February 2021 and features the brand’s exciting new design
language.
Freedom Boat Club’s Ft. Lauderdale franchise, located at the
Bahia Mar marina, also doubled its membership sales from a year
ago, during the four-day show.
“Ft. Lauderdale has historically been a bell-weather of
saltwater market trends and each year we look forward to showcasing
our industry leading products and technology,” said Dave Foulkes,
Brunswick Corporation CEO. “Mercury continues to win
saltwater market share as more and more OEMs make the shift to its
industry-leading line-up of four-stroke outboards. Our
premium boat brands had a very successful show, attracting
returning and first-time buyers to their award-winning
models. Freedom’s growth this summer has been incredible and
it’s no surprise to see the new Ft. Lauderdale location continue to
grow, as South Florida is one of the country’s premier boating
destinations.”
To ensure the health and safety of its employees, Brunswick
limited the number of staff attending the show and implemented
extensive COVID-related health and safety protocols, even beyond
those required by the show organizers.
“Our staff at the show did a wonderful job in unique
circumstances,” said Foulkes. “With carefully thought-out and
rigorous safety measures in place, our team made sure that their
own safety and the safety of our customers was the number one
priority.”
About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading
consumer brands include Mercury Marine outboard engines; Mercury
MerCruiser sterndrive and inboard packages; Mercury global parts
and accessories including propellers and SmartCraft electronics;
Power Products Integrated Solutions; MotorGuide trolling motors;
Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA,
Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts
distribution; Mercury and Quicksilver parts and oils; Bayliner,
Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund,
Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern
boats; Boating Services Network, Freedom Boat Club, NAUTIC-ON. For
more information, visit https://www.brunswick.com.
Lee Gordon
Vice President – Brunswick Global Communications & Public Relations
Brunswick Office: 847-735-4003
Mercury Office: 920-924-1808
Cell: 904-860-8848
Lee.Gordon@Brunswick.com
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