75% Of Parents Say That Keeping Track Of Their Children’s Social Interactions during the Pandemic Is a Major Source of Anxi...
September 22 2020 - 4:00PM
Business Wire
Smith Micro-sponsored Consumer Data Supports
the Need for More Online Monitoring and Tracking Capabilities
According to a recent consumer survey* commissioned by Smith
Micro Software, 75% of parents have indicated that keeping track of
their children’s social interactions is a major source of anxiety
during the COVID-19 crisis. And while nearly 90% of parents have
restricted their children’s in-person socialization to help ease
their anxiety, the shift to more online activity is presenting a
growing concern. In fact, more than 70% of parents feel helpless
when it comes to limiting their child’s screen time, particularly
due to online schooling and limited entertainment and socialization
options.
This press release features multimedia. View
the full release here:
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New Study Commissioned By Smith Micro
Reveals Major Parental Concerns Regarding Social and Digital
Interactions In Light of COVID-19 Crisis. (Graphic: Business
Wire)
The study also found that while more than half (59%) of parents
indicated that they are more grateful for the technology than ever
before to help keep kids connected, more than 60% feel that they
need to monitor their child’s internet use more closely but are
overwhelmed and don’t know where to start.
Other key findings from the survey include:
- More than 1 out of 3 parents (34%) indicated that their
children’s video streaming has increased by 11+ hours each
week.
- At least 2 out of 5 parents are using (or would consider using)
contact tracing, location tracking, and/or parental control
applications.
- Roughly 4 out of 5 parents have utilized tools to monitor their
child’s internet usage since the pandemic began.
- More than 1 out of 3 parents estimate that their child spends
4-6 hours per day on educational screen time, and 30% of parents
estimate an additional 1-3 hours of non-educational screen time
daily. Additionally, roughly 2 out of 5 parents indicated their
children were browsing social media or streaming video content when
they were supposed to be in online “class”.
“This is a very difficult time for parents as they struggle to
find a balance between online and face-to-face social interactions,
while also considering the risks involved,” said William W. Smith,
Jr., President and CEO of Smith Micro. “As children become even
more reliant on digital solutions to help them from an educational
and social development standpoint during these challenging times,
we’re thrilled that our comprehensive family safety solution,
SafePath®, can help connected families manage screen time, balance
app usage, and block inappropriate digital content when
necessary.”
A research brief containing additional key findings and a
listing of all survey data is available for download here.
* The survey was conducted by OnePoll on behalf of Smith Micro
Software. See below for the methodology.
Survey Methodology
This random double-opt-in survey was conducted by OnePoll – a
market research company and corporate member of both the American
Association for Public Opinion Research (AAPOR) and the European
Society for Opinion and Marketing Research (ESOMAR) – and adheres
to the Marketing Research Society (MRS) code of conduct. The survey
was conducted online within the United States from August 20 –
September 2, 2020. The sample consisted of 2,000 adults (ages 18
and older) parents of one or more school-aged children (ages 5-18
years). For more information about OnePoll’s research in the media,
navigate to their portfolio here.
About SafePath®
Comprised of SafePath Family, SafePath IoT, and SafePath Home,
the SafePath product suite provides comprehensive and easy-to-use
tools to protect digital lifestyles and manage connected devices.
As a carrier-grade, white-label solution, SafePath empowers
wireless service providers and cable operators to bring to market
full-featured, on-brand family safety solutions that provide
in-demand services such as location tracking and parental controls
to mobile subscribers. Delivered to end users as value-added
services, SafePath-based solutions activate new revenue
opportunities for service providers while helping to increase brand
affinity and reduce subscriber churn. Learn more at
smithmicro.com/safepath.
About Smith Micro Software, Inc.
Smith Micro develops software to simplify and enhance the mobile
experience, providing solutions to some of the leading wireless
service providers and cable MSOs around the world. From enabling
the family digital lifestyle to providing powerful voice messaging
capabilities, our solutions enrich today’s connected lifestyles
while creating new opportunities to engage consumers via
smartphones and consumer IoT devices. The Smith Micro portfolio
also includes a wide range of products for creating, sharing and
monetizing rich content, such as visual voice messaging, optimizing
retail content display and performing analytics on any product set.
For more information, visit smithmicro.com.
SafePath, Smith Micro, and the Smith Micro logo are registered
trademarks of Smith Micro Software, Inc. All other trademarks and
product names are the property of their respective owners.
Forward-Looking Statements
Certain statements in this press release are forward-looking
statements regarding future events or results, including statements
related to the benefits that we believe our products will offer to
our customers, and statements using such words as “expect,”
“anticipate,” “believe,” “plan,” “intend,” “could,” “will” and
other similar expressions. Forward-looking statements involve risks
and uncertainties, which could cause actual results to differ
materially from those expressed or implied in the forward-looking
statements. Among the important factors that could cause or
contribute to such differences are changes resulting from or
relating to the ongoing COVID-19 pandemic, including changes in
consumer behavior, changes in our customers’ retail store
operations and/or changes in health and safety recommendations and
requirements, changes in customer or platform requirements and
limitations on our ability to compete effectively with other
software and technology companies. These and other factors
discussed in our filings with the Securities and Exchange
Commission, including our filings on Forms 10-K and 10-Q, could
cause actual results to differ materially from those expressed or
implied in any forward-looking statements. The forward-looking
statements contained in this release are made on the basis of the
views and assumptions of management, and we do not undertake any
obligation to update these statements to reflect events or
circumstances occurring after the date of this release.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200922005980/en/
PR INQUIRIES: Nikki Bandurski Mindful Kreative +1 (412)
427-0644 nikki@mindfulkreative.com
IR INQUIRES: Charles Messman Smith Micro Software +1
(412) 837-5300 IR@smithmicro.com
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