TrueCar Fortifies Leadership Team with New Appointments
September 16 2020 - 9:00AM
TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent
online destination to find a car, today announced that it has added
three new positions to its executive leadership team as part of its
strategic restructuring, as well as a new member to its Board of
Directors, strengthening the company’s leadership team in support
of the company’s next phase of growth.
Automotive technology veteran Kristin Slanina joins TrueCar in
the company’s newly created Chief Operating Officer role alongside
consumer communications leader, Beth Mach, who also joins TrueCar’s
executive team as its first Chief Consumer Officer. Engineering
lead Elias Rokos has been promoted to Chief Technology Officer and
former KPMG audit partner, Barbara Carbone, joins TrueCar’s Board
of Directors. Slanina, Mach and Rokos will all report into
President & CEO, Mike Darrow.
“The addition of Kristin and Beth to TrueCar and our management
team is another milestone in TrueCar’s next phase of business
transformation and growth driven by our commitment to delivering an
exceptional and complete consumer experience in automotive retail,”
said Mike Darrow, President & CEO of TrueCar. “These leaders
will build upon the trust and core value proposition that draws
consumers to TrueCar today through innovative and differentiated
new solutions that attract more consumers to our marketplace and
deliver more value to our partners.”
"I am also excited to announce the promotion of Elias
Rokos, a key engineering leader since our early days, to Chief
Technology Officer,” added Darrow. “Our all-new cutting edge
technology that powers the TrueCar marketplace is a key ingredient
in our success and with Elias’ leadership, we will continue to
foster a high-performance engineering culture.”
“Our Board of Directors has also been enriched with the
appointment of former KMPG audit partner, Barbara Carbone,”
continued Darrow. “Barbara’s deep knowledge of finance, workforce
management and mergers and acquisitions is a key asset in providing
meaningful counsel and oversight to TrueCar as we focus on growth
by executing on our vision of building the industry’s most
personalized end-to-end car buying experience.”
Slanina will be responsible for business value and growth around
TrueCar’s strategic partnerships with retailers, OEMs and other
business-to-business partners. An engineer by trade, Slanina joins
TrueCar from Thirdware where she served as Chief Transformation
Officer overseeing the implementation of emerging technologies and
brings with her over 20 years of experience at automakers, Ford and
FCA.
“Automotive retail is experiencing a transformational moment and
TrueCar is well positioned to leverage its rich data, advanced
technology and strategic partnerships to deliver a powerful and
differentiated marketplace experience,” said Slanina. “I’m thrilled
to be joining TrueCar at this pivotal time.”
Mach will be responsible for driving innovation and growth
around consumer value for TrueCar. Mach has over 20 years of
experience leading media planning, buying, and strategy for Fortune
500 companies around the world and has been a leader at global
digital agencies including Starcom, Mindshare and Dentsu.
“TrueCar was an early innovator in evolving the car buying
experience,” said Mach. “Consumers want convenience, flexibility
and more digital options in their retail experience than ever
before and automotive is no different. I’m excited to help
TrueCar continue its legacy of innovation and attract more car
buyers through consumer value.”
Rokos joined TrueCar in 2011 and has served as an engineering
leader in several key roles including VP of Architecture and SVP of
Technology. During his tenure at TrueCar he has led several
major technology initiatives that helped scale the business and
unlock innovation. Prior to joining TrueCar, he was a Senior
Engineer at Mahalo, a Search Engine and Knowledge Exchange platform
backed by Sequoia Capital.
Carbone joined TrueCar’s Board of Directors in August. A retired
audit partner, for over 30 years she served in a number of
accounting- and auditing-related roles at KPMG LLP, a multinational
accounting and advisory firm. She currently serves on the KPMG
Retired Partners Council. From September 1998 through December
2019, she served as a member of the board of directors, and chair
of the audit committee, of the Women’s Business Enterprise National
Council, the largest certifier of women-owned businesses in the
United States and a leading advocate for women business owners and
entrepreneurs.
About TrueCar TrueCar is a leading
automotive digital marketplace that enables car buyers to connect
to our nationwide network of Certified Dealers. We are building the
industry's most personalized and efficient car buying experience as
we seek to bring more of the purchasing process online. Consumers
who visit our marketplace will find a suite of vehicle discovery
tools, price ratings and market context on new and used cars – all
with a clear view of what's a great deal. When they are
ready, TrueCar will enable them to connect with a local
Certified Dealer who shares in our belief that truth, transparency
and fairness are the foundation of a great car buying experience.
As part of our marketplace, TrueCar powers car-buying
programs for over 250 leading brands, including AARP, Sam’s
Club, and American Express. Nearly half of all new-car buyers
engage with TrueCar powered sites, where they buy smarter
and drive happier. TrueCar is headquartered in Santa
Monica, California, with offices in Austin,
Texas and Boston, Massachusetts.
For more information, please visit www.truecar.com, and
follow us on Facebook or Twitter. TrueCar media
line: +1-844-469-8442 (US toll-free) Email: pr@truecar.com
TrueCar Contact: Shadee MalekafzaliSenior
Director, Public Relationsshadee@truecar.com424-258-8694
TrueCar (NASDAQ:TRUE)
Historical Stock Chart
From Aug 2024 to Sep 2024
TrueCar (NASDAQ:TRUE)
Historical Stock Chart
From Sep 2023 to Sep 2024