ViacomCBS Consumer Products Launches Global Reusable Face Masks Featuring Iconic Nickelodeon Characters
May 26 2020 - 4:49PM
Business Wire
All ViacomCBS Proceeds from Nickelodeon Face
Masks Will Be Donated to Save The Children
Face Masks for Nickelodeon and Additional
ViacomCBS Properties will be Sold At Numerous Global Retailers as
well as Sites for SpongeBob, MTV, CBS and Star Trek with Proceeds
to Benefit Philanthropic Causes
Download images HERE
ViacomCBS Consumer Products today announced it has entered into
agreements with multiple global licensees to create face masks
featuring iconic characters from many popular Nickelodeon
properties including SpongeBob SquarePants, which is available now
at the SpongeBob Shop, as well as PAW Patrol, Blue’s Clues &
You! and JoJo Siwa. The reusable masks, which are not for medical
use, will be available through major retail outlets worldwide later
in the summer.
“ViacomCBS is proud to support Save the Children and its
COVID-19 Global Response by donating 100% of our proceeds from this
new face mask initiative,” says Pam Kaufman, President, ViacomCBS
Consumer Products. “During this unprecedented time, we hope
Nickelodeon’s beloved characters and iconic brands will provide
solace and ultimately make these new circumstances more
manageable.”
“We are grateful to ViacomCBS for choosing Save the Children as
one of its charity partners for this campaign, which will raise
vital funds to support children hardest hit by the COVID-19
pandemic,” said Janti Soeripto, President and CEO of Save the
Children. “As the virus continues to take hold around the world, we
are seeing its devastating impact on children’s lives everywhere,
especially among children already at risk. From Appalachia to the
refugee settlement camps in Lebanon, South Sudan and Bangladesh,
the pandemic has uprooted children’s routines, disrupted their
schooling and is affecting their mental health and well-being.”
Save the Children, the world’s leading humanitarian organization
for children, is keeping kids in the U.S. and around the world
healthy, educated and protected during the COVID-19 crisis. The
organization is working in communities to provide food, learning
resources, healthcare, and hygiene information and training to
reduce the spread of the virus. All ViacomCBS proceeds from the
sales of Nickelodeon face masks will benefit Save the Children’s
COVID-19 Global Response and will be redistributed to the region
where the mask was purchased. Many licensees producing Nickelodeon
face masks have also committed to make charitable contributions to
Save the Children.
Face masks with imagery across the brand portfolio of adored
ViacomCBS properties including the Star Trek franchise and programs
across MTV and CBS are available on sites including MTVShop/
WildnOutShop, CBSStore and StarTrekShop. Proceeds from these
ViacomCBS properties will go to charities that align with each
brand.
ViacomCBS Consumer Products (VCP) oversees all licensing and
merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading
global media and entertainment company that creates premium content
and experiences for audiences worldwide. Driven by iconic consumer
brands, VCP's portfolio includes a diverse slate of brands and
content from BET, CBS (including CBS Television Studios and CBS
Television Distribution), Comedy Central, MTV, Nickelodeon,
Paramount Pictures and Showtime. With properties spanning
animation, live-action, preschool, youth and adult, VCP is
committed to creating the highest quality product for some of the
world's most beloved, iconic franchises. Additionally, VCP oversees
the direct-to-consumer online business for CBS' programming
merchandise, as well as standalone SpongeBob, MTV, Star Trek and
Showtime branded ecommerce websites.
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version on businesswire.com: https://www.businesswire.com/news/home/20200526005847/en/
Rachel Sandler Rachel.Sandler@nick.com 917-374-5493
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