SANTA MONICA, Calif.,
March 9, 2020
/PRNewswire/ -- Entravision Communications
Corporation, (NYSE: EVC), a diversified global media and
advertising technology company serving Latino consumers, announced
today the appointment of Bernice Lopez
Smith to Senior Vice President and Debbie Flores to Vice President of Integrated
Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for
Entravision.
"Our Integrated Marketing Solutions team is designed to evolve
with today's transforming media landscape and continue to drive
visibility of Entravision's traditional and digital capabilities to
our audiences and the market. The additions of Bernice and Debbie -
two experienced, proven leaders with strong relationships in Rio
Grande Valley - are ready to hit the ground running in their new
roles and deliver results. We are excited to have them join our
Entravision team," said Mr. Melendez.
Ms. Smith has 15 years of experience in the media industry, all
with R Communications in McAllen,
TX. She spent her entire time there in the sales division as
a Senior Account Executive and more recently, Business Development
Manager where she was vital in leading and coaching to drive sales.
Ms. Smith is a talented radio-centric and digital media expert with
a unique ability to build customer loyalty, broaden services and
offerings in competitive markets, and cross sell platforms to fit
client's needs.
TV expert Ms. Flores returns to Entravision with over 30 years
of media and advertising industry experience and a proven track
record in sales. Most recently, she was the local sales manager at
KRGV-TV in McAllen, TX and helped
launch the newest bilingual television station in the Rio Grande
Valley called Somos El Valle. During her career, she has
specialized in sales at companies such as KVEO NBC23, CableTime and
Freedom Newspaper.
About Entravision Communications Corporation
Entravision is a diversified global media, advertising
technology and data analytics company that reaches and engages
Latino consumers in the U.S. and other markets primarily including
Mexico, Latin America and Spain. Entravision's portfolio includes
digital media properties and advertising technology platforms that
deliver performance-based solutions and data insights, along with
55 television stations and 49 radio stations. Entravision's digital
and technology businesses include Headway, a leading global
provider of mobile, programmatic, data and performance digital
marketing solutions. Entravision is the largest affiliate group of
both the Univision and UniMás television networks, and its
Spanish-language radio stations feature its nationally recognized
talent. Entravision shares of Class A Common Stock are traded on
The New York Stock Exchange under the symbol: EVC. Learn more at:
www.entravision.com.
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SOURCE Entravision Communications Corporation