CBC enables voters to ask election questions through text
messaging
TORONTO, Oct. 8, 2019 /PRNewswire/ -- Global
communications software provider IMImobile today announced its
collaboration with the Canadian Broadcast Company (CBC) to launch
ASK CBC News; an innovative text-messaging service that
invites voters to send election-based questions to CBC News. The
text-based service is part of the CBC Canada Votes 2019 federal
election coverage which was launched to create a personalized,
interactive and transparent election experience offered to
voters.
The project runs through October
20, allowing Canadians to launch an election conversation by
texting ELECTION to 22222*, for a range of content including how to
cast a ballot, how to spot fake news, and even party platform
questions. It was built using IMImobile's cloud-communications
software platform, which enables brands and enterprises to
seamlessly facilitate two-way interactions with consumers through
mobile messaging.
"It's critical in today's mobile-first environment that
organizations recognize the need to leverage consumer-preferred
communication channels in order to engage and connect with their
audiences," says Bruce Bales, CEO of
IMImobile North America. "We're proud to work with CBC News on this
important initiative to drive digital transformation in the news
industry."
About IMImobile
IMImobile is a communications
software provider whose solutions enable enterprises to automate
digital customer communications and interactions to improve
customer experience and reduce operating costs.
IMImobile's enterprise cloud communications software platform
orchestrates customer interactions, connecting existing business
systems with digital communications channels - including SMS, RCS,
Apple Business Chat, Email, Facebook Messenger, Push Notifications,
and WhatsApp Business. Organizations that trust IMImobile to
deliver smarter digital customer engagement include Hermes, O2, BT,
Pizza Hut and Vodafone.
IMImobile is headquartered in London with offices across the UK,
Toronto, Hyderabad, Florida, Dubai and Johannesburg and has over 1,200 employees
worldwide. IMImobile is quoted on the London Stock Exchange's AIM
market with the TIDM code IMO.
*Short code only available in Canada. Message and data rates may apply. For
more information, contact us at http://bit.ly/31V2Wmv
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SOURCE IMImobile