NEW YORK, Sept. 19, 2019 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the advertising platform
for the open Internet, was included in the Gartner Magic Quadrant
for Ad Tech 2019, a research report by Andrew Frank, Lizzy Foo
Kune and Eric Schmitt which evaluates end-to-end
platforms combining Demand-side platforms (DSPs), Data management
platforms (DMPs) and Dynamic creative optimization (DCO).
"The ability to combine best-in-class performance and unique
shopping data at scale on the open Internet is what our clients
select Criteo for," said JB Rudelle, CEO, Criteo. "We're delighted
to see Criteo recognized by Gartner as a Challenger in this Magic
Quadrant."
Gartner states "Looking ahead, existing and future
regulations targeting the largest internet companies and marketer
resistance to walled garden policies may drive the market back
toward open solutions. They could also drive larger publisher
conglomerates and retailers to abandon open-internet ad markets in
favor of their own walled gardens, creating a challenging,
fragmented landscape for both marketers and ad tech providers."
Authors conclude with the following recommendation: "This
volatility means that marketers buying ad tech should avoid
lock-in."
According to the latest market shares published by IDC, another
leading industry analysis firm, Criteo is the clear AdTech market
leader with the number one market share, see this report here.
The Gartner Magic Quadrant for Ad Tech report published
September 12, 2019 (G00376328) and
can be read here, courtesy of Criteo.
Disclaimer
Gartner does not endorse any vendor,
product or service depicted in its research publications, and does
not advise technology users to select only those vendors with the
highest ratings or other designation. Gartner research publications
consist of the opinions of Gartner's research organization and
should not be construed as statements of fact. Gartner disclaims
all warranties, express or implied, with respect to this research,
including any warranties of merchantability or fitness for a
particular purpose.
About Criteo
Criteo (NASDAQ: CRTO) is the advertising
platform for the open internet, an ecosystem that favors
neutrality, transparency and inclusiveness. Close to 2,900 Criteo
team members partner with close to 20,000 customers and thousands
of publishers around the globe to deliver effective advertising
across all channels, by applying advanced machine learning to
unparalleled data sets. Criteo empowers companies of all sizes with
the technology they need to better know and serve their customers.
For more information, please visit www.criteo.com.
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SOURCE Criteo S.A.