LAS VEGAS, July 16, 2019 /PRNewswire/ -- Remark Holdings
(NASDAQ:MARK), today announced a significant brand endorsement deal
for China between A-list action-movie star Jason Statham and Saleen Automotive, one of the
world's premier sports car brands. The partnership is one of
China's most significant celebrity endorsements, with Statham's
most recent movie The Meg being the highest grossing Western
movie in China in 2018.
Remark Entertainment, a division of Remark Holdings, was
responsible for negotiating and overseeing the endorsement deal
between Jason Statham's
representatives and Saleen's China team. Remark Entertainment's
team managed the entire licensing period and acted as a
coordination point for the approval of all campaign materials
through launch phase and beyond.
"We are seeing the China market evolve and become much more
sophisticated in its choice of celebrities to endorse local
brands," said Martin Patmore, Remark
Entertainment's China President.
"The fit is now more important than ever when it comes to
synchronizing brand values and identifying the right talent."
"When Remark initially approached us about working with Saleen,
there was a real commitment to make this happen," said Steve Chasman, Statham's Manager.
Charles Wang, Saleen's Chairman
& CEO said, "We knew from the outset that Jason Statham was absolutely right to promote
the Saleen brand in China. Jason
is incredibly popular in the market and resonates particularly well
with our key demographics. Jason will very much be the focus point
of our marketing strategy for the following years, which will
start with our opening event this summer."
The TV commercial, which will begin airing in China after July
20, was shot over two days in Los
Angeles by the renowned Swedish director Jonas Akerlund who said, "It was an absolute
pleasure to be part of this project. This is an amazingly cool car
from an iconic American brand and Jason perfectly embodies these
two elements."
About Remark Holdings, Inc.
Remark Holdings, Inc.
(NASDAQ: MARK) delivers an integrated suite of AI solutions that
enable businesses and organizations to solve problems, reduce risk
and deliver positive outcomes. The company's easy-to-install AI
products are being rolled out in a wide range of applications
within the retail, financial, public safety and workplace arenas.
The company also owns and operates digital media properties that
deliver relevant, dynamic content and ecommerce solutions. The
company is headquartered in Las Vegas,
Nevada, with additional operations in Los Angeles, California and in Beijing, Shanghai, Chengdu and Hangzhou, China. For more information, please
visit the company's website at www.remarkholdings.com.
Media Contact:
Andrew
Jennings
The Plunkett Group, Inc.
Andrew@ThePlunkettGroup.com
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SOURCE Remark Holdings, Inc.