iClick Interactive, BTG WELINK and Tencent form strategic partnership to set lifestyle service O2O benchmark in China
May 06 2019 - 7:30AM
Business Wire
iClick Interactive Asia Group Limited (“iClick”) (Nasdaq: ICLK)
an independent online marketing and enterprise data solutions
provider in China today announced a strategic partnership with BTG
WELINK (“BTGW”), an online retail services arm of Beijing Tourism
Group (“BTG”) and Tencent Holdings Limited (“Tencent”) (00700.HK),
China’s leading provider of internet value added services. The
partnership will leverage the digital strengths, data capabilities
and payment technologies of the three companies to help BTG
establish a new customer relationship management system providing
its customers with an array of smart lifestyle O2O solutions.
BTG is one of the top ten tourism service groups in China which
operates across a range of related sectors including dining,
lodging, transportation, travel, shopping and entertainment. Its
network spans across 4,000 hotels in 380 cities in China with 10
million registered users. Under the new partnership, customers of
the BTG business will have access to a wide range of personalized
mobile services powered by iClick and Tencent including
reservation, quick pay, spending notification via the Official
WeChat Account, Mini Programs and WeChat Pay. The parties will
collaborate to build a large unified membership system for the
business sectors of BTG to ensure its entire membership can enjoy
the same benefits and quality of experience. The new offerings
under this tri-party partnership will be first rolled out at the
Beijing Scitech Premium Outlet Mall.
As part of this partnership with BTGW and Tencent, iClick will
apply its upgraded solutions to build a private DSP (Demand Side
Platform) system for BTG. Using Tencent’s big data advertising
platform, iClick can assist BTG to develop precision marketing
campaigns. By leveraging iClick’s smart retail CRS (Customer
Relationship Service based on Enterprise WeChat) system, BTG’s
frontline staff will be equipped with mobile apps that support
smart shopping, marketing and member retention. This will also help
to motivate BTG’s staff as brand ambassadors increasing brand
awareness and improving sales performance for BTG.
Ms. Hongtao Wei, Deputy Secretary of CPC Committee, Member of
the Board, Executive Deputy General Manager of BTG, said, “Together
with Tencent and iClick, the tri-party partnership will further
enhance the smart products and services offered by BTG and make a
breakthrough in the traditional ‘exchange environment’ with
intelligent services and smart offerings. By combining online and
offline, a unified force will be formed and lead BTG to become a
unique lifestyle service enterprise that offers ‘Chinese-oriented
services’.”
With the largest social networking platform in China, Tencent is
committed to providing users with more valuable internet services
and a better digital experience. Mr. Davis Lin, Vice President of
Tencent, said, “Tencent endeavors to connect brands with consumers
by making use of our own networking strengths. Being
consumer-focused is the core value of the retail ecosystem, which
is in line with what we believe in retail decentralization. We
believe that the new partnership will be able to bring together
strong support and value to modern enterprises and customers.”
iClick will utilize its competitive advantages and strengths in
business intelligence and digital marketing in this new
collaboration. Dr. Jian Tang, Co-founder, COO & CTO of iClick,
said, “The new partnership marks a significant milestone in our
business evolution. iClick has a deep understanding of enterprise
needs in digital transformation as our clients are continually
looking for ways to increase operational and marketing efficiency.
Our collaboration with BTGW and Tencent will enable us to explore
more innovative ways to enhance our data capabilities and online
marketing solutions which is what enterprises value the most in
this era of lifestyle service O2O.”
About iClick Interactive Asia Group Limited
iClick Interactive Asia Group Limited (NASDAQ:ICLK) is an
independent online marketing and enterprise data solutions provider
that connects worldwide marketers with audiences in China. Built on
cutting-edge technologies, our proprietary platform possesses
omni-channel marketing capabilities and fulfills various marketing
objectives in a data-driven and automated manner, helping both
international and domestic marketers reach their target audiences
in China. Headquartered in Hong Kong, iClick was established in
2009, currently operating in nine locations worldwide including
Asia and Europe.
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements constitute “forward-looking”
statements within the meaning of Section 21E of the Securities
Exchange Act of 1934, as amended, and as defined in the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
“will,” “expects,” “anticipates,” “future,” “intends,” “plans,”
“believes,” “estimates,” “explore,” “confident” and similar
statements. Such statements are based upon management’s current
expectations and current market and operating conditions, and
relate to events that involve known or unknown risks, uncertainties
and other factors, all of which are difficult to predict and many
of which are beyond the Company’s control. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: the Company’s fluctuations in growth; its
success in implementing its mobile and new retail strategies,
including extending its solutions beyond its core digital marketing
business; relative percentage of its gross billing recognized as
net revenues under the gross and net models; its ability to retain
existing clients or attract new ones; its ability to retain content
distribution channels and negotiate favorable contractual terms;
market competition, including from independent online marketing
technology platforms as well as large and well-established internet
companies; market acceptance of online marketing technology and
enterprise solutions; effectiveness of its algorithms and data
engines; its ability to collect and use data from various sources;
ability to integrate and realize synergies from acquisitions,
investments or strategic partnership; fluctuations in foreign
exchange rates; general economic conditions in China and other
jurisdictions where the Company operates; and the regulatory
landscape in China and other jurisdictions where the Company
operates. Further information regarding these and other risks is
included in the Company’s annual report on Form 20-F and other
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and the Company undertakes no obligation to update any
forward-looking statement, except as required under applicable
law.
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For media inquiries:iClick Interactive Asia Group
LimitedVivian FuPhone: (852) 3700 9110Email:
press@i-click.com
Paradigm ConsultingHelen Lam / Tim NichollsPhone: (852)
2251 9082 / (852) 2251 9081Email:
helen.lam@paradigmconsulting.com.hk/tim.nicholls@paradigmconsulting.com.hk
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