IZEA Announces VizSearch Location Support
April 25 2019 - 9:15AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the
premier online marketplace connecting brands and publishers with
influential content creators, today announced the launch of new
location-based capabilities for the IZEAx VizSearch discovery tool.
The enhancement comes just days after the addition of YouTube and
Pinterest support to VizSearch, announced during the launch IZEAx
3.0 Unity Suite. To watch a replay of the launch please visit
izea.com/unity.
The goal of VizSearch is to provide marketers with a
content-forward discovery tool that enables them to easily identify
influencers and other content creators that might be a match for a
given campaign. The new feature allows marketers to add a location
parameter to a search in VizSearch. If a creator has chosen to
share the location of the photo or video they posted that
information is indexed in Vortex and made available in
VizSearch.
For example, a marketer could search for images taken at a
certain hotel, retailer, or restaurant chain. That information
could be used to identify those influencers who are already a fan
of that particular brand, or have an affinity for a given location.
The query can also be combined with keywords, allowing marketers to
further narrow a search. For example, a marketer could search for
drone photos taken in Hawaii.
“The momentum of innovation and pace from prototype to product
release is incredibly strong on the foundation of IZEAx 3.0,” Ted
Murphy, Founder and CEO of IZEA. “Our new Gemstone architecture
allows us to simultaneously iterate on multiple parts of the IZEAx
platform independently. We are actively deploying daily updates to
the platform, including enhancements that greatly increase the
utility of our platform to marketers.”
VizSearch with location support is available today for all
licensees of IZEAx. To schedule a demonstration, visit
http://www.izea.com.
About IZEA Worldwide, Inc.IZEA Worldwide, Inc.
(“IZEA”) operates IZEAx, the premier online marketplace that
connects marketers with content creators. IZEAx automates
influencer marketing and custom content development, allowing
brands and agencies to scale their marketing programs. IZEA
creators include celebrities and accredited journalists. Creators
are compensated for producing unique content such as long and short
form text, videos, photos, status updates, and illustrations for
marketers or distributing such content on behalf of marketers
through their personal websites, blogs, and social media channels.
Marketers receive influential content and engaging, shareable
stories that drive awareness. For more information about IZEA,
visit https://izea.com/.
Safe Harbor StatementAll statements in this
release that are not based on historical fact are “forward-looking
statements” within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. For IZEA’s full safe harbor statement please
visit https://izea.com/safe-harbor-statement/.
- IZEA Announces VizSearch Location Support
Press Contact
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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