Introducing the GUESS 1981 Los Angeles Fragrance Advertising Campaign
April 16 2019 - 11:00AM
Business Wire
GUESS introduces actress, model and global influencer Amy
Jackson starring alongside Italian model, DJ and music producer
Andrea Damante shot in the new advertising campaign celebrating
GUESS 1981 Los Angeles, a new fragrance for men and
women.
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the full release here:
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Introducing the GUESS 1981 Los Angeles
Fragrance Advertising Campaign (Photo: Business Wire)
The campaign, art directed by Paul Marciano, Creative Director
of GUESS?, Inc., and shot by LA based photographer, Josh Ryan,
underscores the inspiration behind the GUESS 1981 Los Angeles
fragrance - a time when GUESS’ heritage was born. Photographed in
California’s Malibu Canyon, the campaign channels the elegance of a
true iconic GUESS Girl. The new fragrances for men and women are
translated into the campaign photo shoot by pulling inspiration
from the Los Angeles mountains, deserts and seascapes at sunset.
This carefree, sensual embodiment of California embraces the
adventurous spirit of GUESS.
“Our new fragrance, GUESS 1981 Los Angeles, is the first in our
partnership with Inter Parfums and CEO Jean Madar, who has had
incredible success in building and cultivating premiere fragrances.
Their diverse portfolio is the perfect home for the GUESS brand,”
says Marciano.
Campaign star Amy Jackson says, “I have dreamt of being a GUESS
girl for as long as I can remember, and I’m thrilled to join the
GUESS family for the launch of their new fragrance GUESS 1981 Los
Angeles. It was an unforgettable day filming from a remote location
overlooking the ocean. We had a stunning view over LA, it was
magical.”
“I have always looked admiringly at the GUESS campaigns, which
made me dream about a world of style and happiness,” says Andrea
Damante. “When Paul Marciano asked me to be the face of the new
GUESS fragrance campaign, of course I said YES! It’s like being one
of the heroes I remember looking at when I was young.”
GUESS 1981 Los Angeles Women is made with a succulent mélange of
redcurrant, juicy mandarin and a touch of pear. Sun-drenched
jasmine petals, blush peonies and orange flower glisten at the
heart of the fragrance, while apricot nectar adds a bit of
sweetness to the scent. Vanilla, praline and sensual musk from the
base wrap around you cozily, adding to the sophisticated warmth of
cedarwood and Ambrox. Channeling the modern GUESS man and the
dualities of LA, GUESS 1981 Los Angeles Men completes the duo with
its fresh, masculine and sexy energy. The textural top notes
deliver an aromatic combination of pepper, plum and bergamot,
boosted by bracing spearmint and ginger. The warm, woody background
adds exciting contrast with its perfectly blended notes of tobacco
and amber.
Look for these GUESS images beginning April 2019 in top fashion
and lifestyle magazines, at www.GUESS.com, on GUESS’ social
platforms, in GUESS retail stores, outdoor media, online, and on
collateral materials.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
footwear and other related consumer products. Guess? products are
distributed through branded Guess? stores as well as better
department and specialty stores around the world. As of February 2,
2019, the Company directly operated 1,161 retail stores in the
Americas, Europe and Asia. The Company’s licensees and distributors
operated 558 additional retail stores worldwide. As of February 2,
2019, the Company and its licensees and distributors operated in
approximately 100 countries worldwide. For more information about
the Company, please visit www.guess.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190416005391/en/
Kaitlyn QuailGUESS?, Inc.212.852.0568kquail@guess.com
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