Introducing the GUESS Summer 2019 Advertising Campaign
April 10 2019 - 11:00AM
Business Wire
This summer, GUESS launches an advertising campaign featuring
GUESS models Gwen Van Meir, Mishel Gerzig and Arsenii Savitckii
shot in the western Mojave Desert surrounded by Joshua Trees and
iconic mountains in the distance.
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the full release here:
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Introducing the GUESS Summer 2019
Advertising Campaign (Photo: Business Wire)
Art directed by Paul Marciano, Chief Creative Officer for
GUESS?, Inc., and lensed by photographer Tatiana Gerusova, the
summer 2019 campaign captures the casual and carefree sensuality
that embodies the spirit of the collection. The campaign follows
three models wearing head-to-toe GUESS ensembles from the summer
collection, embarking on a road trip through the desert seeking an
unforgettable adventure. Photographed underneath the blazing hot
sun against the earthy landscape, the GUESS Girls and Guy are
captured embodying the true spirit of GUESS: sexy, young and
adventurous.
The women’s wear delivery features an assortment of denim jeans,
skirts, jackets, rompers and dresses in a mixture of light to dark
washes in both distressed and non-distressed fits. Vibrant floral
prints dominate the collection with teal and jaded green underlay,
allowing the blooms to pop within each design. Faux leather
leggings and moto jackets return this season for the GUESS Girl’s
edgier side and are seen alongside a selection of graphic printed
t-shirts that can be dressed up or dressed down. For men,
distressed denim plays a prominent role in the delivery adding a
bit of edge and is offered in a variety of silhouettes including
shirts, jeans and jackets.
Look for these GUESS images beginning May 2019 in top fashion
and lifestyle magazines, at www.GUESS.com, on GUESS’ social
platforms, in GUESS retail stores, outdoor media, online, and on
collateral materials.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
footwear and other related consumer products. Guess? products are
distributed through branded Guess? stores as well as better
department and specialty stores around the world. As of February 2,
2019, the Company directly operated 1,161 retail stores in the
Americas, Europe and Asia. The Company’s licensees and distributors
operated 558 additional retail stores worldwide. As of February 2,
2019, the Company and its licensees and distributors operated in
approximately 100 countries worldwide. For more information about
the Company, please visit www.guess.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190410005222/en/
Kaitlyn QuailGUESS?, Inc.212.852.0568kquail@guess.com
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