NEW YORK, March 27, 2019 /PRNewswire/ -- Today, Spectrum
Brands, Inc., owner of LumaBella™ innovative haircare tools backed
by science, announces the official launch of its 'Smarter
Technology. Better Beauty.' campaign. Spectrum brings on
Thalia Sodi, world-renowned singer,
songwriter, and entrepreneur as its celebrity beauty ambassador for
the year.
"The 'Smarter Technology. Better Beauty.' campaign is an
incredible platform for these innovative products. I always bring
my A-game when it comes to my hair, and I trust LumaBella to make
me look and feel beautiful," said Thalia
Sodi, LumaBella Brand Ambassador. "The new Keratin Touch
Wand is my absolute favorite!"
The full year campaign features micro-influencers to integrate
LumaBella into the conversation. Using hashtag #LumaBellaBeauty,
micro-Influencers will create content from their first-hand
experiences and post to their channels.
'The Smarter Technology. Better Beauty.' campaign will reinforce
the efficacy and benefits of the Keratin Micro Conditioner
technology infused within the new LumaBella Keratin Touch Family of
products.
LumaBella's Micro Conditioning Technology includes a combination
of ceramic with keratin protein to help reduce frizz, breakage and
ensure a healthy shine. The Keratin Micro Conditioning Technology
provides next generation technology for healthier looking hair.
Each of the four new products includes these proprietary
micro-conditioners that allow styling without damage. The range
includes:
- Keratin Touch Dryer - Ceramic coated grill contains a
slow release conditioning gel
-
- 90% more ions*
- 3x more protection*
* vs. Standard Spectrum
Brands DC Dryer
- Keratin Dual Touch Styler - Ceramic plates are infused
with keratin micro-conditioners which evenly emit onto hair during
styling with no oily residue
-
- The combination of the Heat Sensor and
Micro-Conditioning technology in the Keratin Dual Touch Styler
results in:
-
- 2x Stronger Hair*
- 50% Less Breaking and Splitting*
- 50% Less Damage*
*vs. using this styler without the
heat sensing technology
- Keratin Touch Wand & Curling Iron -
Micro-conditioners are embedded into the ceramics of the barrel to
ensure a healthy shine.
The Keratin Touch Family of products range in price from
$79.00 - $99.00 and are available on www.lumabella.com and
Amazon Luxury Beauty. For more information on Smarter Technology,
Better Beauty, visit the website at www.lumabella.com and follow
the conversation on social media @LumaBellaBeauty.
About Spectrum Brands Holdings, Inc.
Spectrum Brands
Holdings (NYSE: SPB), a member of the Russell 1000 Index, is a
global and diversified consumer products company and a leading
supplier of residential locksets, residential builders' hardware,
plumbing, shaving and grooming products, personal care products,
small household appliances, specialty pet supplies, lawn and garden
and home pest control products, personal insect repellents and auto
care products. For more information, visit
www.spectrumbrands.com.
About Thalia
Thalia is a superstar singer, songwriter,
entrepreneur, philanthropist, actress, fashion designer and digital
influencer. She rose to fame after starring in various telenovelas
that have been translated in several languages and have aired in
more than 180 countries with a viewership of more than two billion
people worldwide. She has had 28 Top 10 singles — 15 of which went
to No. 1 — and she has sold more than 45 million records, making
her one of the bestselling Latina artists of all time. She has also
received two Latin Billboard awards and several Premios lo Nuestro
and Premios Juventud awards — and was recognized in 2013 with a
star on the Hollywood Walk of Fame. She has been named one of
People Magazine's Most Beautiful (Los Más Bellos) a record nine
times (May 2012) and one of the top
25 most powerful Latinas by People en Español.
About Authentic Brands Group
Authentic Brands Group
(ABG) is a brand development, marketing, and entertainment company,
which owns a portfolio of global entertainment and lifestyle
brands. Headquartered in New York
City, ABG manages, elevates, and builds the long-term value
of more than 50 consumer brands and properties by partnering with
best-in-class manufacturers, wholesalers, and retailers. Its brands
have a global retail footprint in more than 100,000 points of sale
across the luxury, specialty, department store, mid-tier, mass, and
e-commerce channels and more than 4,600 branded freestanding stores
and shop-in-shops around the world. ABG is committed to
transforming brands by delivering compelling product, content,
business, and immersive brand experiences. It creates and activates
original marketing strategies to drive the success of its brands
across all consumer touchpoints, platforms, and emerging
media. ABG's portfolio of iconic and world-renowned brands
includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad
Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®,
Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy
Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Frederick's
of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®,
Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®,
Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®,
Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®,
Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®,
Thomasville®, Drexel®, and Henredon®. For more information, please
visit ABG-NYC.com
Media Contact:
Authentic Brands Group
Alli Good, Director Marketing &
PR: Agood@abg-nyc.com, 646-779-5336
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SOURCE Authentic Brands Group; Spectrum Brands, Inc.