TORONTO, Feb. 5, 2019 /PRNewswire/ -- Nudge Rewards, a
mobile-first company that helps retailers with frontline employee
performance and engagement, today announced that DAVIDsTEA Inc.
(Nasdaq: DTEA), a retailer of specialty tea, is using Nudge's
frontline employee performance solution to help retail associates
deliver a world-class experience, while streamlining communication
between head office and stores.
DAVIDsTEA selected Nudge Rewards to empower their Tea
Guides—in-store tea experts who make tea fun and accessible for
store visitors—with an engaging employee smartphone app that puts
information and best practices right at their fingertips. The
DAVIDsTEA customer base is loyal and knowledgeable and according to
the company's consumer data, 97% cite Tea Guides as a key factor in
their satisfaction. DAVIDsTEA rolled out the mobile solution last
fall for 2,500 store associates and managers across 238
locations.
Upon launch, DAVIDsTEA saw a 96% adoption among store staff, as
well as a 90% approval rating from the in-app survey. Cost-savings
due to productivity gains from Nudge-enabled staff are already well
in excess of the investment in the program, with each manager
gaining 1.5 hours of valuable coaching time back per shift. Tea
Guides are beginning their workday already armed with the
information they need to help customers select from over 100
varieties of premium teas, and are able to guide interaction on the
season's promotions through education and sampling. Nudge provides
laser-focused mobile performance training and a direct line of
communication between head office and stores, resulting in
thousands of hours saved by employees and notable benefits to the
topline.
"Customers are coming into the store more educated than ever,"
says April Sabral, DAVIDsTEA VP of
Global Retail Sales and Operations. "We decided to work with Nudge
to ensure that our Tea Guides have the right information and feel
confident and empowered to deliver an outstanding in-store
experience. Nudge offers a very precise way to deliver the most
important information directly to our staff, which also helps
enhance overall productivity and engagement. It's a win-win."
"DAVIDsTEA is a perfect example of a retailer who prioritizes
the people that bring their brand to life every single day," says
Jordan Ekers, Chief Customer
Officer, Nudge Rewards. "We love working with such visionary
brands, and are excited to see how effective Nudge has been for
DAVIDsTEA's workforce in such a short period of time."
About Nudge Rewards
Nudge Rewards is on a mission to
connect forward-thinking brands with their frontline staff,
empowering them with the tools, knowledge, and inspiration they
need to excel. Leveraging the combined power of a mobile app,
behavioral theory, and powerful analytics, Nudge helps companies
guide, measure, and ultimately reward their teams for exceptional
performance. www.nudgerewards.com
About DAVIDsTEA
DAVIDsTEA is a retailer of
specialty tea, offering a differentiated selection of proprietary
loose-leaf teas, pre-packaged teas, tea sachets and tea-related
gifts, accessories and food and beverages, primarily through 238
company-operated DAVIDsTEA stores
throughout Canada and the United States as
of November 3, 2018, and its website, davidstea.com. The
Company is headquartered in Montréal, Canada.
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SOURCE Nudge Rewards