FORT MYERS, Fla., Dec. 11, 2018 /PRNewswire/ -- Chico's
FAS, Inc. (NYSE: CHS) announced today that it is implementing a
suite of new digital engagement tools at designated Chico's®,
White House Black Market®, Soma® and Chico's Off the Rack™
locations in the U.S. and Canada
to further enhance the customer shopping
experience.
The capabilities, which are being implemented in partnership
with Salesfloor, are expected to enable a highly personalized
shopping experience and superior service levels, whether online or
in-store. The new digital tools and apps include:
- Associate Engagement Tools to connect with customers via
email, social media, and SMS/messaging apps
- Live Shopping Apps embedded on the websites for Chico's,
White House Black Market, Soma and Chico's Off the Rack that allow
online customers to receive curated looks as they are being
assisted live by their local store associate; and
- Online Storefronts to provide customers the ability to
shop on an associate's personalized website with curated product
recommendations and services.
The suite of engagement tools has already begun to roll out at
select locations in the U.S. and will continue through the second
quarter of 2019.
Ann Joyce, Chief Customer Officer
& EVP of Technology for Chico's FAS, commented, "We are excited
by these new digital capabilities, to further advance our
clienteling efforts by providing our customers with a more robust
personalized experience and the ability to engage with our
associates anywhere, and on any device. These new tools are just
one way we are demonstrating our commitment to innovating,
modernizing and digitizing the retail experience across our brands,
to deliver a Most Amazing Personal Service."
Chico's FAS and Salesfloor will be speaking at NRF's Big Show
2019 on January 13th in
New York City to discuss "The
Store Associate of the Future" and how they are empowering
associates to better serve customers.
ABOUT CHICO'S FAS, INC.
The Company, through its brands – Chico's, White House Black Market
and Soma is a leading omni-channel specialty retailer of women's
private branded, sophisticated, casual-to-dressy clothing,
intimates and complementary accessories.
As of November 3, 2018, the
Company operated 1,431 stores in the U.S. and Canada and sold merchandise through 83
franchise locations in Mexico. The
Company's merchandise is also available at www.chicos.com,
www.chicosofftherack.com, www.whbm.com and www.soma.com as well as
through third party channels. For more detailed information on the
Company, please go to our corporate website at www.chicosfas.com.
The information on our corporate website is not, and shall not be
deemed to be, a part of this press release or incorporated into our
federal securities law filings.
About Salesfloor
Salesfloor is a mobile platform
designed for store associates to personalize customer experiences.
Salesfloor provides store associates with clienteling tools to
engage customers, including innovative features that allow online
customers to shop live with store associates via online
storefronts, live shopping apps and associate marketing tools. An
award-winning platform, with over 25,000 associates from leading
retailers in Apparel, Beauty, Jewelry and Baby/Toys, Salesfloor is
redefining the role of today's associate to drive results and
differentiate the customer experience. For more information,
visit https://salesfloor.net/ and follow Salesfloor on
LinkedIn and Facebook.
This release contains statements that constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. The statements relate to,
among other things, expectations and projections regarding the
expected benefits of the Company's new digital engagement tools and
are identified by use of the words "anticipate," "believe,"
"could," "expect," "intend," "may," "plan," "should," "strategy,"
"will," "would," "potential" and similar terms. Factors that could
cause actual results to differ include, but are not limited to:
customer response to the engagement tools and our ability to
successfully introduce them. Other risk factors for the Company's
business are detailed from time to time in the Company's Quarterly
Reports on Form 10-Q, Annual Report on Form 10-K and other reports
filed with the Securities and Exchange Commission. These factors
should be considered in evaluating forward looking statements
contained herein.
Media Contact:
Kristin
McClement
Chico's FAS, Inc.
Director, Public Relations and Social Marketing
Kristin.mcclement@chicos.com
(239) 346-4870
Investors:
Julie
Lorigan
Vice President – Investor Relations,
Public Relations and Corporate Communications
Julie.Lorigan@chicos.com
(239) 346-4199
Chico's FAS, Inc. • 11215 Metro Parkway •
Fort Myers, Florida 33966 • (239)
277-6200
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SOURCE Chico's FAS, Inc.