TORONTO, Nov. 21, 2018
/CNW/ - Corby Spirit and Wine Limited is pleased to announce a
new limited edition Canadian whisky honouring some of the nation's
most treasured professional hockey players. J.P. Wiser's partnered
with the NHL Alumni Association ("NHLAA") to celebrate the past in
both hockey and whisky tradition by releasing regionally
exclusive, limited-release whiskies, with unique blends that
reflect the playing styles of Wendel
Clark, Lanny McDonald, and
Guy Lafleur.
In true partnership, a group of NHLAA members visited the home
of J.P. Wiser's – Hiram Walker &
Sons Limited Distillery in Windsor,
Ontario (Distillery of the Year, Canadian Whisky Awards
2018) to understand the craftsmanship behind Canadian whisky
with master blender, Dr. Don
Livermore. Part of the proceeds from this whisky
collaboration will be donated to the NHLAA to support their
philanthropic ambitions.
"This partnership will help the NHLAA's mandate to support
retired hockey players adjust to life after their professional
careers end, while also impacting our local hockey communities,"
said Glenn Healy, former
professional league champion and Executive Director of the
NHLAA.
The first release of player whiskies in the Alumni Whisky Series
include:
Wendel Clark – bold and
tenacious. Available now, only in Ontario.
- Aged in bourbon barrels for eleven years, this 100% rye whisky
is bold and tenacious, just like Wendel's on ice personality. This
whisky features notes of orange honeysuckle and dried fruits with a
peppery finish. And, at 41.6%, it truly is a Toronto whisky.
Lanny McDonald –
well-rounded and wheat-forward. Available now, only in Alberta.
- Whether you have a moustache or not, you can enjoy this
9-year-old, wheat-forward blend. Aged in Canadian and virgin oak
barrels, you'll find notes of apricots and fresh honey for a whisky
as well-rounded as Lanny's game.
Guy Lafleur – smooth,
100% corn, with a memorable finish. Available now, only in
Quebec.
- For 10 years, this blend aged in Speyside, bourbon and rum
barrels, leaving it with a naturally smooth and delicate body
reminiscent of "The Flower" gliding through the neutral zone. With
100% corn, you'll notice honeycomb toffee, caramel and vanilla on
the nose. A drink of this, and you'll be cheering, "Guy! Guy!
Guy!"
"At J.P. Wiser's, we wanted to pay tribute to our incredible
country by marrying two major pieces of its history – hockey and
whisky. Thanks to our great partners at the NHLAA and our fantastic
Canadian whisky team, what resulted was the Alumni Whisky Series, a
unique way to collect and own a piece of history," said
Derek Wagner, Assistant Brand
Manager, Canadian Whisky, at Corby Spirit and Wine Limited.
Consumers won't want to wait to experience the first release of
the Alumni Whisky Series because once they are gone, they are gone.
Stay tuned for Spring 2019, where we will be commemorating another
group of retired professional hockey players with our second
release.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands
in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®,
and Gooderham & Worts® Canadian whiskies as well as Lamb's®
rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently
acquired Ungava® gin. Through its affiliation with Pernod Ricard
S.A., a global leader in the spirits and wine industry, Corby also
represents leading international brands such as ABSOLUT® vodka,
Chivas Regal®, Aberlour® and The Glenlivet® Scotch whiskies,
Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa®
liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. In 2018, Corby was named one of the 50
Best Workplaces in Canada by The Great Place to Work®
Institute Canada for the seventh consecutive year. Corby is a
publicly traded company based in Toronto, Ontario, and
listed on the Toronto Stock Exchange under the trading symbols
CSW.A and CSW.B. For further information, please visit
our website or follow us on LinkedIn, Twitter
(@CorbySW) and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications