PLANO, Texas, Nov. 20, 2018 /PRNewswire/ -- The final
months of the year are often the best time for savvy shoppers to
find lucrative car offers as dealerships clear old inventory.
However, based on a recent survey conducted by Capital One Auto
Finance, consumer concerns over the current car buying process –
including transparency, time issues and overall confidence – could
keep them from bringing home a car for the holidays. Highlights
from Capital One's survey follow.
Experience the interactive Multichannel News Release here:
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Consumers lack confidence in the car-buying process and find
it unclear.
- Only 6% of respondents* find the car-buying process completely
transparent.
- Only 20% of respondents feel very confident when shopping for a
car.
- 16% of respondents say they are "a boss" when it comes to
negotiating during the car buying process.
"The car-buying process does not need to be a source of stress.
And this current state of trust and transparency in car-buying
needs to be addressed," said Jeff
Rabinowitz, managing vice president, Capital One Auto
Finance®. "Capital One is dedicated to helping consumers
feel confident throughout their car-buying journey. Auto Navigator
and our Auto Learning Center make the car-buying process easier and
more efficient for today's consumer."
Auto Navigator by Capital One provides a digital inventory of
millions of cars from thousands of participating dealerships across
the nation so consumers have all the information needed to
confidently find and finance a car. Auto Navigator further
supports consumers by allowing them to see if they
pre-qualify for financing with no impact to their credit score,
saving them both angst and time before heading to the
dealership.
For more information about Capital One Auto Navigator, please
visit https://www.capitalone.com/cars/.
Methodology:
The survey of 1,002 U.S. adults ages 18+ was conducted on behalf of
Capital One Auto Finance using Engine Insight's Online CARAVAN®
omnibus. *Of the 1,002, 693 do not work at a car dealership or
ad/public relations company, have purchased a vehicle in the past,
are planning to get an auto loan or ever had one. The survey was
fielded October 15-17, 2018.
About Capital One
Capital One Financial Corporation (www.capitalone.com) is a
financial holding company whose subsidiaries, which
include Capital One, N.A., and Capital One Bank
(USA), N.A., had $247.2
billion in deposits and $362.9 billion in total
assets as of September 30, 2018. Headquartered in McLean,
Virginia, Capital One offers a broad spectrum of
financial products and services to consumers, small businesses and
commercial clients through a variety of channels. Capital One,
N.A. has branches located primarily in New
York, Louisiana, Texas, Maryland, Virginia, New
Jersey and the District of Columbia. A Fortune 500
company, Capital One trades on the New York Stock
Exchange under the symbol "COF" and is included in
the S&P 100 index.
Capital One Auto Finance and Capital One Auto Navigator and all
other related trademarks are trademarks or registered trademarks of
Capital One and/or its affiliated companies. All other trademarks
are property of their respective owners.
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SOURCE Capital One