BEAVERTON, Ore. and
LOS ANGELES, Oct. 15, 2018 /PRNewswire/ -- Adobe MAX
Booth 833 – At the Adobe MAX 2018 Creativity
Conference taking place October 15-17
in Los Angeles, Digimarc
Corporation (NASDAQ: DMRC) highlights its newest tools and
techniques for graphic artists, with particular emphasis on
commercial artists involved in package design and premedia
operations.
Digimarc will preview new developments supporting the company's
mission to integrate reliable and efficient auto identification
into media creation. Digimarc's advanced barcode, Digimarc Barcode,
provides a means to add conventional barcode information and other
data, including web links, into packaging and other commercial
artwork in ways that are generally imperceptible to consumers.
Creating IoT-ready Art
The centerpiece of Digimarc's presentation at the show is a
demonstration of a new generation of design advancements under
development. The company will preview Signal Rich™ Art, in which
its next generation of design tools, moves the process of adding
Digimarc Barcode upstream in an elegant merger with design.
The Signal Rich art tools under development employ breakthrough
advances in imaging science, machine vision and artificial
intelligence to create artwork where machine-readable codes become
native, inherent in, and inseparable from the design. Digimarc will
be holding a first-ever exhibition of Signal Rich Art at booth
#833, with company representatives explaining the state of
development of this new era in design and soliciting input from
attendees to help guide the development of tools for the design
community.
According to Bruce Davis, CEO,
Digimarc, "Signal Rich art represents a generational change in the
design of commercial artwork, connecting artwork to the
auto-identification requirements of pervasive deployment of sensors
in the global economies and societies, fueling increasing
expectations for efficiency and immediate access to the internet,
as we enter the age of augmented and mediated reality."
Digimarc® for Packaging
Digimarc and Adobe have a rich, 20-year history of
collaboration. Adding to Digimarc's suite of Digimarc Barcode
identification tools for Adobe®, Digimarc for Packaging
will be available in November as an extension for Adobe
Illustrator® CC, the industry-standard graphic design
application and part of Adobe Creative Cloud®. This
addition expands the reach of Digimarc Barcode implementation to a
wider audience with features enabling enhancement (the process of
adding Digimarc Barcode) of any design element and providing
guidance on the best color combinations for optimal detection by
retail barcode scanners and mobile devices. It helps users quickly
identify not only colors, but enhancement techniques and signal
strength to create "connected packaging," all within a
user-friendly interface.
"Millions of graphic designers rely on Illustrator CC to create
brand identities, product packaging to even large format
billboards," said Wayne Hoang,
senior product marketing manager at Adobe. "Organizations who can
harness the latest innovations in creative technology have a key
competitive advantage. Now with Digimarc for Packaging soon to be
available as an extension for Adobe Illustrator CC, design and
technology come together to vastly improve consumer experiences and
store operations."
Digimarc partnered with award-winning designer Tad Carpenter of the Carpenter Collective, who
will showcase a fictional brand of pasta products incorporating
Digimarc Barcode that was created using Adobe's industry-leading
design tools and extensions.
"As the demand from brands for connected packaging grows, the
ability to seamlessly integrate enhancement techniques into the
packaging production and premedia processes reduces workflow
complexity," said Bruce Miller, VP,
Innovation & Solution Development, Schawk, a leading premedia
services provider and an SGK Group company. "Adobe Illustrator is
critical to our premedia workflows, and the new Digimarc extension
simplifies the task of creating dynamic digital packaging."
To learn more about Digimarc for Packaging, visit the product
page. More information on Digimarc's Adobe MAX presence and booth
is on the show page.
About Adobe MAX
Adobe MAX brings together the world's
best creative minds, industry luminaries and celebrities. MAX 2018
keynote speakers and presenters include Academy Award-winning
filmmaker Ron
Howard, comic book artist Nicola Scott, one of the world's most prolific
photographers Albert
Watson and comedian Tiffany Haddish, who will host
MAX Sneaks – a preview of technology innovation brewing in Adobe
Research. A livestream of the Adobe MAX keynote presentations can
be viewed here on Monday, October
15 starting at 9 a.m. PT and
on Tuesday, October 16 starting at
10 a.m. PT.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. Based on the patented Intuitive Computing
Platform (ICP™), Digimarc provides innovative and comprehensive
automatic recognition technologies to simplify search, and
transform information discovery through unparalleled reliability,
efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc
Discover® software for barcode scanning, image
recognition, and more. Digimarc is based in Beaverton, Oregon, with technologies deployed
by major retailers and consumer brands, global banks, U.S. states,
film companies and professional sports franchises, among others.
Visit digimarc.com and follow us @digimarc to learn more about The
Barcode of Everything®.
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SOURCE Digimarc Corporation