NEW YORK, Oct. 4, 2018 /PRNewswire/ -- Today, WW
(NYSE: WTW) unveiled a year-long partnership with Barclays Center
and the launch of the WW FreestyleTM Café: BKLYN, a
first-of-its-kind WW space within the arena that offers a diverse
menu of healthy and delectable Mediterranean dishes as well as
Cense Wine. In addition to the WW Freestyle Café: BKLYN, Barclays
Center's millions of annual attendees can also savor WW
Freestyle-inspired dishes at 10 of the arena's other food and
beverage stands.
World-renowned celebrity chef Cat Cora, the newest WW
ambassador, curated the menus for the café and select concession
stands, in close collaboration with Levy Restaurants, Barclays
Center's food and beverage partner, and WW. The new WW
Freestyle Café: BKLYN furthers the WW purpose to inspire healthy
habits that fit into people's lives, while showcasing the
livability of the WW Freestyle program. Launched last year,
WW Freestyle builds on the highly successful and effective
SmartPoints® system by expanding ZeroPointTM foods –
those that form the basis of a healthy pattern of eating – from
only fruits and vegetables to a list of more than 200 satisfying
foods.
"People want to be able to make healthier choices, whether
that's at home or out at their favorite sporting event or concert,"
said Stacey Mowbray, President,
North America at WW. "Our
partnerships with Barclays Center and Chef Cat Cora, as well as the
launch of the WW Freestyle Café: BKLYN at Barclays Center, are all
great examples of how we're meeting people wherever they are on
their journey toward health and well-being."
WW Partnership with Barclays Center
The new
partnership gives Barclays Center event attendees multiple ways to
enjoy healthy options at a premier destination for sports and
entertainment:
- WW Freestyle Café: BKLYN: This flagship venue debuts a
variety of Mediterranean-inspired entrees, sides and desserts, with
recipes curated by Celebrity Chef and WW ambassador, Cat Cora such
as: grilled street corn (0 SmartPoints per serving); sesame lamb
meatballs (8 SmartPoints per serving); a Mediterranean Buddha Bowl
(9 SmartPoints per serving) and baked "fried" jalapeño poppers (4
SmartPoints per serving). The café will also serve Cense Wine, a
portfolio of premium wines developed in partnership with a
Napa Valley winemaker, which are
SmartPoints-friendly and rich in flavor and aroma.
- WW Freestyle-Inspired Menu Integrations: Barclays Center
event attendees will also have the option to enjoy WW
Freestyle-inspired fare at 10 concession stands spanning an array
of tastes and cuisines throughout the arena.
"At Barclays Center we strive to cater to the needs of a broad
range of guests through our culinary offerings," said Brett Yormark, CEO of BSE Global. "WW Freestyle
Café: BKLYN does exactly that. The first-of-its-kind in a sports
and entertainment venue, this café offers a diverse menu curated by
a world-renowned health and wellness brand, and delivers a fresh
variety of healthy options for our fans to enjoy."
Chef Cat Cora Joins WW Family as Newest Ambassador
Known for her featured role as the first female "Iron Chef" on Food
Network's Iron Chef America, Cat Cora is a world-renowned
chef, author, restaurateur, and proud mother of six. She has joined
the WW community to help advance the brand's mission to inspire
healthy habits through flavorful and nourishing recipes for the WW
Freestyle Café: BKYLN.
"I have always been a strong advocate of healthy cooking and
love the versatility and flavor you can create with recipes on WW
Freestyle," said Chef Cat Cora. "Showing up at Barclays Center is
such a significant step WW is taking toward making healthy choices
available wherever people are. We chose a Mediterranean theme
because it's a cuisine I personally love and know is good for
you. The menu features a number of ZeroPoint foods, like
nonfat Greek Yogurt, chickpeas, chicken breast and lots of veggies,
giving me the freedom to create fun and flavorful dishes Barclays
Center attendees can enjoy and feel great about eating."
For more information, please visit ww.com.
About WW
WW is a global wellness company and the world's leading
commercial weight-management program. We inspire millions of people
to adopt healthy habits for real life. Through our engaging digital
experience and face-to-face group workshops, members follow our
livable and sustainable program that encompasses healthy eating,
physical activity, and a positive mindset. With more than five
decades of experience in building communities and our deep
expertise in behavioral science, we aim to deliver wellness for
all. To learn more about the WW approach to healthy living, please
visit ww.com. For more information about our global business, visit
our corporate website at corporate.ww.com.
About BSE Global
BSE Global, formerly Brooklyn Sports
& Entertainment, develops and operates state-of-the-art venues
and manages premier sports franchises, delivering dynamic content
and experiences for audiences. BSE oversees programming, marketing,
sales, and operations for Barclays Center; NYCB LIVE, home of the
Nassau Veterans Memorial Coliseum; LIU Brooklyn Paramount Theatre;
and Webster Hall. BSE manages and
controls the Brooklyn Nets and its NBA G League team, the Long
Island Nets, as well as the business operations of the NHL's New
York Islanders.
Barclays Center, which opened on September 28, 2012, offers 17,732 seats for
basketball, 15,795 for hockey, and up to 19,000 seats for concerts,
and has 101 luxury suites, four bars/lounges, four clubs, and Parm
Italian Restaurant & 40/40 CLUB by Tanduay Rum.
NYCB LIVE reopened on April 5,
2017 after undergoing an extensive renovation. The venue
offers 14,500 seats for basketball, MMA and boxing, 13,900 for
hockey, up to 15,000 for concerts, and 4,500 seats for its theater
configuration.
With a focus on emerging businesses, BSE identifies and creates
alliances, strategic partnerships and other business opportunities
to ensure the success of its assets.
For more information, contact:
Brooke Theiss, WW
347.463.8239
Brooke.Theiss@weightwatchers.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/ww-teams-up-with-barclays-center-to-surprise-and-delight-through-first-of-its-kind-culinary-integration-and-flagship-ww-freestyle-cafe-bklyn-300724929.html
SOURCE WW