iClick collaborates with Ctrip to connect retailers with China’s overseas travellers
September 26 2018 - 5:00AM
Business Wire
New platform will enable retailers to more
effectively target the 130 million outbound Chinese travellers
iClick Interactive Asia Group
Limited (“iClick”) (Nasdaq: ICLK), a leading independent
online marketing technology platform in China, today announced
it is collaborating with Ctrip.com International Limited
(“Ctrip”)(Nasdaq: CTRP), China’s top online travel agency (OTA), to
create an e-commerce platform that allows retailers to directly
target China’s 130 million-plus foreign travellers and provides
them tools to maximise sales closure.
The platform, expected to launch in China in the fourth quarter
2018, utilizes iClick’s proprietary technology capable of gathering
precise data from its 750 million profiled Chinese consumers,
including which websites these individuals typically visit to shop
for certain products and services. iClick will power new tools on
the collaborative platform that increase the capability to identify
and target travellers from China.
All travellers purchasing flights on Ctrip will be given access
to the platform and subsequently have the chance to pre-order
products through the Duty-Free operator at their destination
airport before leaving China. The travellers will have access to
hundreds of globally renowned brands and “must-have” local
products. The shopping experience for travellers will further be
improved through personalized messaging, flexible real-time pricing
and payment options, prior to and during their trip.
Participating retailers on the platform will be able to
establish an online storefront for selling their products while
accessing anonymous but comprehensive data on relevant travellers.
As a result, these retailers are expected to significantly increase
their sales volumes without an appreciable increase in expense.
iClick will distribute the new platform to thousands of travel
retailer brands, including both Chinese and international brands
that traditionally market to the more lucrative segment of Chinese
outbound travellers. iClick expects to derive revenue from the
platform through subscription fees paid by participating retailers
and via ad placement by brands that may or may not be the
subscribers of the platform.
“Travellers to foreign nations have traditionally been among the
most elusive groups to target effectively via online marketing and
advertising,” said iClick CEO Sammy Hsieh. “Thanks however to the
enormous influx of data we have recently derived from China-based
travellers, we are now able to understand better than ever what
products and services they will likely buy, where and when they
will buy them, and how best to make these sales happen.”
“We are very excited to join forces with Ctrip, which will
contribute a vast amount of consumer data relating to the most
popular destinations for Chinese travellers. Our companies’
combined technology will result, we believe, in a collaborative
platform providing unparalleled new sales opportunities to
retailers and a greatly enhanced experience for Chinese travellers
going overseas.”
Samson Chai, Overseas Marketing Director of Ctrip, added,
“Partnering with iClick is a great opportunity to provide our
customers in China with an easy-to-use platform that can extend
their travel experience and enjoyment and help them pre-order
numerous products, hassle-free. We look forward to the deeper
collaboration with iClick and launching this important new travel
platform together.”
The number of Chinese outbound travellers has grown from 83.2
million in 2012 to close to 130 million in 2017, and reached 71.3
million in the first half of 2018, according to the 2017 China
Outbound Travel Big Data Report by China Tourism Academy and Ctrip.
In 2017, Chinese outbound travellers ranked No. 1 worldwide in
terms of average spending per trip.
About iClick Interactive Asia Limited
iClick Interactive Asia Group Limited (Nasdaq:ICLK) is an
independent online marketing technology platform that connects
worldwide marketers with audiences in China. Built on cutting-edge
technologies, our proprietary platform possesses omni-channel
marketing capabilities and fulfills various marketing objectives in
a data-driven and automated manner, helping both international and
domestic marketers reach their target audiences in China.
Headquartered in Hong Kong, iClick Interactive was established in
2009, currently operating in eight locations worldwide including
Asia and London.
About Ctrip
Ctrip.com International, Ltd. is a leading travel service
provider of accommodation reservation, transportation ticketing,
packaged tours and corporate travel management in China. It is
the largest online consolidator of accommodations and
transportation tickets in China in terms of transaction
volume. Ctrip enables business and leisure travelers to make
informed and cost-effective bookings by aggregating comprehensive
travel related information and offering its services through an
advanced transaction and service platform consisting of its mobile
apps, Internet websites and centralized, toll-free, 24-hour
customer service center. Ctrip also helps customers book vacation
packages and guided tours. In addition, through its corporate
travel management services, Ctrip helps corporate clients
effectively manage their travel requirements. Since its inception
in 1999, Ctrip has experienced substantial growth and become one of
the best-known travel brands in China.
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements constitute “forward-looking” statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates,"
"future," "intends," "plans," "believes," "estimates," "confident"
and similar statements. Such statements are based upon management’s
current expectations and current market and operating conditions
and relate to events that involve known or unknown risks,
uncertainties and other factors, all of which are difficult to
predict and many of which are beyond the Company’s control.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including but not limited to the following: the
Company's fluctuations in growth; its success in implementing its
mobile strategies; relative percentage of its gross billing
recognized as net revenues under the gross and net models; its
ability to retain existing clients or attract new ones; its ability
to retain content distribution channels and negotiate favourable
contractual terms; market competition, including from independent
online marketing technology platforms as well as large and
well-established internet companies; market acceptance of online
marketing technology solutions; effectiveness of its algorithms and
data engines; its ability to collect and use data from various
sources; and general economic conditions in China. Further
information regarding these and other risks is included in the
Company's filings with the SEC. All information provided in this
press release and in the attachments is as of the date of this
press release, and the Company undertakes no obligation to update
any forward-looking statement, except as required under applicable
law.
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version on businesswire.com: https://www.businesswire.com/news/home/20180926005309/en/
Media contacts:Selina WongiClick Interactive
Asia LimitedTelephone: (852) 3700 9068Email:
selina.wong@i-click.comorHelen Lam / Tim NichollsParadigm
ConsultingTelephone: (852) 2251 9082 / (852) 2251 9081Email:
helen.lam@paradigmconsulting.com.hktim.nicholls@paradigmconsulting.com.hkorInvestor
contacts:(China)Jie JiaoiClick Interactive
Asia LimitedTelephone: (852) 3700 9065Email:
ir@i-click.comor(U.S.)Evan Pondel / Laurie
BermanPondelWilkinsonTelephone: (310) 279-5980Email:
ICLK@pondel.com
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