New Media Announces Launch of ThriveHive Grader, New Solution Gives Comprehensive Audit on Google My Business Profile
September 20 2018 - 6:50AM
Business Wire
New Media Investment Group Inc. (“New Media” or the “Company”,
NYSE: NEWM), one of the largest publishers of locally based print
and online media in the United States as measured by number of
publications, announced the launch of ThriveHive Grader, a free
solution designed to guide small business owners in creating and
maintaining their Google My Business (GMB) profile.
ThriveHive Grader provides an instant diagnostic assessment of
GMB profiles for three key measures:
- Presence: The status of the listing and
overall completeness of listing data
- Reputation: The number of actual
reviews, average star rating, and responsiveness of the business
owner on both positive and negative reviews
- Outreach: The quantity, quality, and
frequency of posts on the business listing
Based on these measures, a prescriptive evaluation and guided
marketing strategy is proposed to improve performance and business
outcomes.
The launch of ThriveHive Grader coincides with Google’s focus on
making GMB a top priority for local businesses’ online visibility.
ThriveHive is filling a gap where business owners struggle to fully
leverage all of the opportunities that GMB offers. ThriveHive
Grader helps break down ways to improve business owners’ profiles,
which improves their search engine optimization and helps to grow
their businesses.
This product was previewed exclusively at the recent Google
Partners Growth Summit, where fellow Google Premier Partners could
experience a demo firsthand.
“Google’s focus on GMB is transforming the way a local business
interacts with its online presence,” said Perry Evans, President of
ThriveHive. “ThriveHive Grader aligns perfectly here, encouraging
business owners to understand their opportunities and then use our
guided marketing process to maximize the impact of these new
content and promotion tools on their businesses.”
ThriveHive Grader is free to use and is available online at
www.thrivehive.com/grader/.
About New Media Investment Group
Inc.
New Media supports small to mid-size communities by providing
locally-focused print and digital content to its consumers and
premier marketing and technology solutions to our small and medium
business partners. The Company is one of the largest publishers of
locally based print and online media in the United States as
measured by our 145 daily publications. As of July 1, 2018, New
Media operates in over 570 markets across 37 states reaching over
23 million people on a weekly basis and serves over 220,000
business customers.
For more information regarding New Media and to be added to our
email distribution list, please visit www.newmediainv.com.
Forward-Looking
Statements
Certain items in this press release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995, including, but not
limited to, statements regarding our ability to convert users of
ThriveHive Grader into customers for guided marketing services.
These statements are based on management’s current expectations and
beliefs and are subject to a number of risks and uncertainties that
could cause actual results to differ materially from those
described in the forward-looking statements, many of which are
beyond our control. The Company can give no assurance that its
expectations will be attained. Accordingly, you should not place
undue reliance on any forward-looking statements contained in this
press release. For a discussion of some of the risks and important
factors that could cause actual results to differ from such
forward-looking statements, see the risks and other factors
detailed from time to time in the Company’s Annual Report on Form
10-K, Quarterly Reports on Form 10-Q and other filings with the
Securities and Exchange Commission. Furthermore, new risks and
uncertainties emerge from time to time, and it is not possible for
the Company to predict or assess the impact of every factor that
may cause its actual results to differ from those contained in any
forward-looking statements. Such forward-looking statements speak
only as of the date of this press release. The Company expressly
disclaims any obligation to release publicly any updates or
revisions to any forward-looking statements contained herein to
reflect any change in the Company’s expectations with regard
thereto or change in events, conditions or circumstances on which
any statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20180920005197/en/
Ashley Higgins, Investor Relationsir@newmediainv.com(212)
479-3160
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