JTV Partners with Synchrony to Offer Customers Retail Financing Options
July 16 2018 - 8:00AM
Business Wire
Partnership to leverage data analytics for
consumer loyalty programs
JTV (Jewelry Television), a leading omni-digital retailer of
jewelry and gemstones, has selected Synchrony (NYSE: SYF), as
its strategic provider of consumer financing, the two companies
announced.
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JTV selects Synchrony to offer consumer
financing options when you just have to have it. (Photo: Business
Wire)
JTV will partner with Synchrony on a private label credit card,
which offers promotions to incentivize spend. The partnership will
also see the re-introduction of the popular StretchPayTM payment
program. With StretchPayTM customers can spread the cost of their
purchases over a longer period of time at no additional charge.
JTV’s 24-hour-a-day, 7-day-a- week live TV programming currently
reaches 85 million U.S. households, complemented by one of the
largest, mobile-optimized e-commerce websites in the country.
“In selecting a consumer financing provider, we were looking for
a trusted partner to accelerate JTV’s rapid growth -- and one with
the capabilities to expand our current programs and enhance the
customer experience,” said Tim Matthews, CEO, JTV. “As an innovator
in the jewelry and gemstone space, we’re passionate about exploring
new opportunities to make it easier for our customers and viewers
to experience our products and this new partnership will enable
this.”
“Our partnership with JTV allows Synchrony to expand its
footprint in the luxury retail market with an industry disruptor
reaching millions of Americans every day,” said Neeraj Mehta, CEO,
Payment Solutions at Synchrony. “We look forward to partnering with
JTV to leverage our data analytics capabilities and enhance the
company’s consumer financing programs through the development of
new and improved digital and loyalty experiences.”
For more than 20 years, Synchrony has provided financing to the
luxury jewelry marketplace, which company research finds is a big
driver in making the decision to purchase. A recent Synchrony study
on the fine jewelry industry found four in 10 Synchrony cardholders
said they would have defected to another store if financing wasn’t
available.
About JTV
JTV (Jewelry Television®) is the leading retailer
of jewelry and gemstones in the United States.
With a proven 24-year history, JTV leverages an omni-digital
strategy designed to elevate the customer experience through
holistic, digitally-driven touch points, including live TV
programming, 24 hours a day, seven days a week to 85 million U.S.
households, an industry leading mobile optimized e-commerce
platform, and a robust and engaging social media presence. As part
of its commitment to customer satisfaction and the development and
distribution of educational content, the company employs numerous
Graduate Gemologists and Accredited Jewelry
Professionals. JTV.com is one of the largest jewelry
e-commerce websites in the country according to Internet Retailer’s
Top 500 list for 2015. For more information, visit JTV.com and
JTV’s social media channels: Facebook, Instagram,
YouTube, Twitter, Pinterest and LinkedIn.
About Synchrony
Synchrony (NYSE: SYF) is a premier consumer financial
services company delivering customized financing programs across
key industries including retail, health, auto, travel and home,
along with award-winning consumer banking products. With more than
$130 billion in sales financed and 74.5 million active accounts,
Synchrony brings deep industry expertise, actionable data insights,
innovative solutions and differentiated digital experiences to
improve the success of every business we serve and the quality of
each life we touch. More information can be found
at www.synchronyfinancial.com and through Twitter:
@Synchrony.
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version on businesswire.com: https://www.businesswire.com/news/home/20180716005057/en/
SynchronyNicole Ward, 203-585-2933Corporate Public
Relations ManagerNicole.Ward@SYF.com@NWardsaysorEdelmanChris
Potter, 404-832-6349Christopher.potter@edelman.com
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