MOUNT LAUREL, N.J.,
June 21, 2018 /PRNewswire/ -- SodaStream International
Ltd. (NASDAQ: SODA), the No. 1 sparkling water brand in the world,
has been selected as the clear favorite in a blind taste test for
the second year in a row. A study conducted by the brand in
celebration of National Hydration Day found that participants
strongly preferred the taste of Los Angeles tap water carbonated
with a SodaStream over competing bottled brands. The taste test
challenges consumers' perception about their ability to
differentiate between sparkling water brands.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8351551-sodastream-sparkling-water-national-hydration-day-taste-test-results/
A recent survey commissioned by SodaStream, conducted by ORC
International's Online CARAVAN® Omnibus found that 83 percent of
sparkling water drinks had a preferred brand of sparkling water,
and 59 percent of that subset said they could tell the difference
between competing water brands. The 2017 survey was among a
demographically representative sample of 1,017 adults, comprised of
506 men and 511 women 18 or older. Of the total sample, 394
respondents said they drank sparkling water within the previous 12
months. The research found that 31 percent of drinkers consider
themselves loyal to just one brand of sparkling water, but 55
percent of those surveyed said they consistently drink the same
brand of sparkling water. Those who were brand loyal had faith in
their palates: 84 percent of them said they were able to tell the
difference between competitors. Sixty-four percent of respondents
who said they always or almost always drank the same brand claimed
they could taste a difference between competing brands.
However, SodaStream's blind taste test found different
results. 93 percent of taste test participants could
differentiate the taste between sparkling water brands, compared to
ORC's 84 percent. In addition, 93 percent of taste
test participants preferred the taste of Los Angeles tap
water made sparkling with a SodaStream. When asked if price
contributed to purchasing decisions, 59 percent of taste test
participants responded that the cost of a sparkling water brand did
influence their decision.
"We are thrilled to be picked as the preferred sparkling water
for the second consecutive year," says Jecka Glasman, General
Manager of SodaStream North America. "Encouraging healthy hydration
is something we strive for at SodaStream. Only 24 percent of
individuals are drinking the physician recommend six to eight
glasses a day. We've found that sparkling water helps people
increase their water consumption, and SodaStream owners drink three
more glasses of water each day."
"To be chosen over other sparkling water brands is a huge
accomplishment," explained Glasman. "We want to show how easy and
cost effective it is to create sparkling water at home – all while
reducing your carbon footprint. SodaStream offers these three
benefits – which no other competing brand can."
The blind taste test was held on June 20, 2017 at The
Rooftop at SIXTY Beverly Hills. SodaStream offered over 30
health and wellness influencers, media personalities and reporters
five unmarked varieties of sparkling water, including Perrier, San
Pellegrino, SmartWater Sparkling, and Los Angeles tap
water made sparkling using SodaStream's low and medium
settings.
About SodaStream
SodaStream is the No. 1 sparkling
water brand in volume in the world and the leading manufacturer and
distributor of Sparkling Water Makers. We enable consumers to
easily transform ordinary tap water into sparkling water and
flavored sparkling water in seconds. By making ordinary water fun
and exciting to drink, SodaStream helps consumers drink more water.
Sparkling Water Makers offer a highly differentiated and innovative
solution to consumers of bottled and canned carbonated soft drinks.
The products promote health and wellness, are environmentally
friendly, cost effective, and are customizable and fun to use.
Products are available at more than 80,000 retail stores across 45
countries. To learn more about how SodaStream makes water exciting,
follow SodaStream
on Facebook, Twitter, Pinterest, Instagram, YouTube,
and visit www.sodastream.com.
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SOURCE SodaStreamUSA