BALTIMORE, June 19, 2018 /PRNewswire/ -- Sinclair
Broadcast Group, Inc. (Nasdaq: SBGI) announced that Lou Ferrara will join its national digital news
platform Circa as Chief Creative and Content Officer ("CCO") on
July 2, 2018. The announcement
was made by Scott Livingston, Senior
VP of News at Sinclair.
As the CCO, Mr. Ferrara will be responsible for Circa's content
development and monetization. He will develop strategies and
brand opportunities for Circa's national news operation, including
the Circa website and social, mobile, OTT and other non-linear
platforms.
In making the announcement, Mr. Livingston said, "Lou has been a
media industry leader for 25 years and has driven successful
digital transformations throughout the media ecosystem. As
the largest producer of local news content in the country, our
mission is to enhance our news enterprise, evolve how we connect
with consumers and address changing news consumption habits.
Our goal is to make Sinclair's best content ubiquitous so you
can consume it wherever and whenever you want and stay informed
about the stories that matter most to you."
"I'm thrilled to be joining Sinclair and Circa, where we have a
unique opportunity to build and grow a national video-driven news
platform for the modern age," commented Mr. Ferrara. "As
media continues to be disrupted, I'm looking forward to working
with the Circa team, and all of Sinclair's stations, to innovate
and provide great storytelling to consumers."
Mr. Ferrara recently served as Chief Content Officer at
Bankrate.com, during the brand's turnaround and subsequent sale of
Bankrate Inc. for $1.4 billion to
digital marketing company Red Ventures. Prior to that, he
spent ten years at the Associated Press, most recently as a VP
overseeing a wide swath of the news agency's digital
transformation, content verticals including sports, entertainment
and business news, digital news products and social media.
Mr. Ferrara holds a Bachelor of Science in Journalism from the
University of Maryland.
About Sinclair Broadcast Group, Inc.
Sinclair is one
of the largest and most diversified television broadcasting
companies in the country. Pro forma for the Tribune
acquisition and related station divestitures, the Company will own,
operate and/or provide services to 215 television stations in 102
markets. Sinclair is a leading local news provider in the
country and operates the greatest number of award-winning news
rooms in the industry and is dedicated to impactful journalism with
a local focus. The Company has multiple national networks, live
local sports production, as well as stations affiliated with all
the major networks. Sinclair's content is delivered via
multiple-platforms, including over-the-air, multi-channel video
program distributors, and digital platforms. The Company
regularly uses its website as a key source of Company information
which can be accessed at www.sbgi.net.
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SOURCE Sinclair Broadcast Group, Inc.