CANNES, France, June
19, 2018 /PRNewswire/ -- TBWAIndia has been awarded the Health
Grand Prix for Good at Cannes Lions Festival of Creativity for
'Blink to Speak', what is believed to be the first eye language
guide made in India to help the
paralysed interact without speech.
The 'Blink to Speak' eye language guide was created for the
non-profit organisation Asha Ek Hope Foundation and NeuroGen
Brain and Spine Institute, after
several months of research with doctors, patients and caregivers to
ensure the guide would make a real difference to those people's
lives who are struggling with speech, commented Parixit Bhattacharya, creative director,
TBWAIndia.
The campaign has been described by one jury president as a kind
of 'cure of paralysis'.
Added Bhattacharya: "To win the Grand Prix For Good at
Cannes is testament to the power
of this solution and is true to Cannes' reputation of awarding creativity that
makes a real difference. We accept this honour on behalf of
NeuroGen and Asha Ek Hope Foundation who were always passionate and
supportive throughout the process helping to bring this
intellectual property to life."
The guide is slated to launch in more languages later this week
on June 21 in support of Global MND
Awareness Day.
About TBWA
TBWA is The Disruption® Company: the
cultural engine for 21st century business. A top-ten ranked global
advertising collective, TBWA uses trademarked Disruption®
methodologies to develop business-changing and culture-defining
ideas for brands. TBWA has 11,300 employees across 305 offices in
98 countries and also includes brands such as Digital Arts Network
(DAN), eg+ worldwide, Auditoire, GMR, TRO, The Integer Group®,
TBWAMedia Arts Lab and TBWAWorldhealth. TBWA's global clients
include adidas, Apple, Gatorade, Henkel, Hilton, McDonald's,
Michelin, Nissan, Pernod Ricard, Standard Chartered Bank, Singapore
Airlines, Sotheby's and Vichy.
TBWA is part of Omnicom Group Inc (NYSE: OMC)
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SOURCE TBWA Worldwide