FREMONT, Calif., April 18, 2018 /PRNewswire/ -- This Spring,
Tailored Brands, Inc. (NYSE:TLRD) and its subsidiaries, Men's
Wearhouse and Jos. A. Bank, announce a partnership with Hero to
launch a phased rollout of a groundbreaking customer service
experience called Men's Wearhouse LIVE! and Jos. A. Bank LIVE!.
Hero is an innovative start-up that accelerates omnichannel
sales for the world's leading retailers by connecting online
shoppers live with expert sales associates who are in the physical
store.
Hero's technology will marry TBI's millions of online customers
with the same level of world-class in-store service its customers
have come to expect in one seamless, integrated experience. Online
customers will be able to access live guidance from in-store
wardrobe consultants with shoppable content such as imagery, chat,
and live video, finding answers to their questions, advice on what
to buy, and solutions that meet their unique needs. Men's Wearhouse
and Jos. A. Bank in-store wardrobe consultants, in turn, will
be empowered to offer white-glove service through initial online
discovery in an effort to increase online sales and in-store
traffic and drive incremental revenue.
"We have always been committed to delivering world class
customer service with expertly guided, easy and personalized
shopping experiences," says Doug
Ewert, Tailored Brands CEO. With the help of Hero's
technology, Tailored Brands will be the first men's specialty
retailer in North America to offer
that same level of customer service to online customers. "This is
especially important in tailored clothing where fit, touch, quality
and versatility are top consumer concerns and are especially
difficult to convey online. Although still in beta, Men's Wearhouse
LIVE! and Jos. A. Bank LIVE! are potential game changers," says
Ewert.
After launching a pilot program in 2017 in various key markets
across the United States, Tailored
Brands saw an impressive double digit lift in average order value
and a dramatic conversion rate increase prompting an aggressive
phased rollout. By September of 2018, over 3,000 Men's Wearhouse
and Jos. A. Bank wardrobe consultants will be connected making
Tailored Brands the first enterprise retailer to launch Hero on
such a scale. "We are constantly looking to take our business to
the next level and partnering with groundbreaking start-ups like
Hero is a key part of our innovation strategy. Hero's platform is
the ideal complement to our customer service model, allowing us to
improve the omnichannel experience for our Men's Wearhouse and Jos.
A. Bank customers," says Ben Baum,
EVP of Customer Experience and Chief Digital Officer. Through
real-time messaging and content shot live from the shop floor,
associates will serve their online customers in a way that will
allow them to personalize the shopping experience, just like they
do in-store. "No one else in the market is as well-positioned to
deliver a seamless omnichannel customer experience as we are
because we have the ability to leverage our existing, expertly
trained in-store wardrobe consultants," says Baum.
Tailored Brands welcomes and embraces the future of omnichannel
retail by connecting thousands of in-store wardrobe consultants
with millions of online shoppers. Alistair
Crane, CEO, Hero said, "Today, billions of square feet of
physical retail space is siloed from the fast-growth world of
ecommerce. We are thrilled to be working with such iconic menswear
brands as Men's Wearhouse and Jos. A. Bank to create an entirely
new shopping experience that connects their stores, teams and
digital shoppers like never before. Our partnership is redefining
the role of their knowledgeable, passionate retail associates to be
omnichannel, just like the customer of today."
About Tailored Brands
As the leading specialty retailer of men's tailored clothing and
largest men's formalwear provider in the U.S. and Canada, Tailored Brands (NYSE:TLRD) helps men
love the way they look for work and special occasions. We serve our
customers through an expansive omni-channel network that includes
over 1,400 locations in the U.S. and Canada as well as our branded e-commerce
websites. Our brands include Men's Wearhouse, Jos. A. Bank,
Joseph Abboud, Moores Clothing for
Men and K&G. We also operate an international corporate
apparel and workwear group consisting of Dimensions, Alexandra and
Yaffy in the United Kingdom and
Twin Hill in the United States.
For additional information on Tailored Brands, please visit the
Company's websites at www.tailoredbrands.com,
www.menswearhouse.com, www.josbank.com, www.josephabboud.com,
www.mooresclothing.com, www.kgstores.com, www.dimensions.co.uk,
www.alexandra.co.uk. and www.twinhill.com.
For media inquiries, contact:
Diego Louro,
Director of Public Relations All Brands
diego.louro@tailoredbrands.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/tailored-brands-innovates-with-new-omnichannel-customer-experience-300631622.html
SOURCE Tailored Brands, Inc.