Barnes & Noble Launches Browsery™ — The First Mobile App to Talk About Books the Way Readers Do
March 27 2018 - 8:30AM
Business Wire
New App is Available for Android and iOS
Users and Blends Technology with the Barnes & Noble Experience
of Community, Conversation and Peer-to-Peer Recommendations
Barnes & Noble, Inc. (NYSE:BKS), the world’s largest
retail bookseller, today announced the launch of Browsery—the first
mobile app to talk about books the way readers do. Browsery is
available for Android and iOS users. It blends technology with the
Barnes & Noble experience of community, conversation and
peer-to-peer recommendations to deliver a new kind of digital
browsing that’s a gateway for users to find new books and talk
about the ones they love with fellow readers. Customers can like,
comment, or contribute answers to questions posed by the community,
like or comment on the answers of others, or ask questions of their
own. Seamless connectivity to the mobile web allows purchase or
sampling of new discoveries.
“Books have always brought people together over shared interests
to make recommendations to one another, and Browsery is rooted in
that core experience of the reading life. We’re taking the way
people talk about books with their friends and in our stores across
the country and giving it a fun mobile presence,” said Fred Argir,
Chief Digital Officer at Barnes & Noble. “Through this
innovative new app, customers will be able to recommend great books
to each other. We’re also encouraging our booksellers to get
involved and share their knowledge and passion with a wider
audience.”
To help customers join the conversation, Barnes & Noble will
share Browsery content on its social channels, posting the Browsery
“Question of the Day” on its
national Facebook, Twitter and Instagram accounts,
inviting its significant social community to engage. In
addition, some of the best answers and
recommendations from customers, booksellers and well-known
authors on Browsery will be shared across those social
channels. Stores nationwide will promote on their local social
media pages, too.
Brad Meltzer, author of the current bestseller The Escape
Artist, poses our inaugural “Asked By an Author” question for
launch week, showcasing how Browsery will provide the author
community an opportunity to engage with readers. Authors will be
encouraged to share their opinions and favorite customer posts with
their followers on social media. Browsery will also be integrated
into select store events to bring mobile readers into the real-time
author conversations that only Barnes & Noble can
facilitate.
Browsery from Barnes & Noble is free and available to
download now from the Apple App Store or the Google Play Store.
Feedback from Readers Who Tested
Browsery:
- “A great way to interact with others
about something I’m passionate about in a way that makes me feel
comfortable,” said Mariah S.
- “Recommendations made simple and fun! …
Very user-friendly interface. Fun to use and addictive to answer
the questions and explore books,” said Jessi H.
To learn more about Barnes & Noble’s Browsery, customers can
download the app now for free from the Apple App Store or the
Google Play Store, or visit their local Barnes & Noble store
and speak with one of our knowledgeable booksellers.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is the world’s largest
retail bookseller, and a leading retailer of content, digital media
and educational products. The Company operates 630 Barnes
& Noble bookstores in 50 states, and one of the Web’s premier
e-commerce sites, BN.com (www.bn.com). The Nook Digital
business offers a lineup of popular NOOK® tablets and eReaders and
an expansive collection of digital reading and entertainment
content through the NOOK Store®. The NOOK Store (www.nook.com)
features digital books, periodicals and comics, and offers the
ability to enjoy content across a wide array of popular devices
through Free NOOK Reading Apps™ available for Android™, iOS® and
Windows®.
General information on Barnes & Noble, Inc. can be obtained
by visiting the Company's corporate website at
www.barnesandnobleinc.com.
Barnes & Noble®, Barnes & Noble Booksellers® and Barnes
& Noble.com® are trademarks of Barnes & Noble, Inc. or its
affiliates. NOOK® and the NOOK logos are trademarks of Nook
Digital, LLC or its affiliates.
For more information on Barnes & Noble, follow us on
Twitter, Instagram, Pinterest and Snapchat (bnsnaps), and like us
on Facebook. For more information on NOOK, follow us on Twitter and
like us on Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20180327005651/en/
Barnes & Noble, Inc.Mary Ellen Keating, 212-633-3323Senior
Vice PresidentCorporate Communicationsmkeating@bn.comorAlex
Ortolani, 212-633-3379DirectorCorporate
Communicationsaortolani@bn.com
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