ROCKVILLE, Md., March, 21, 2018
/PRNewswire/ -- The Ascend Hotel Collection, by Choice Hotels
International, Inc. (NYSE: CHH), one of the world's largest hotel
companies, continues to rapidly expand with a specific focus on top
markets. The world's first and largest soft brand is coming off one
of its most successful years in 2017 by opening 56 hotels globally,
and there are now more than 250 properties open or in the pipeline.
Ascend has strengthened its presence in high barrier-to-entry and
popular markets with the recent additions of best-in-class,
independent upscale properties in San
Francisco, Hawaii and
Miami. The brand will also be
adding several properties in Brooklyn to its portfolio.
"The Ascend brand is reinforcing its position of leadership in
the soft brand segment as we welcome many more exciting properties
in great destinations around the country," said Mark Shalala, vice president, development,
upscale brands, Choice Hotels. "Hoteliers continue to seek us out
because of the high quality of our portfolio and the abundant
resources that we provide. We look forward to even greater growth
in top markets, as well as exceptional and sought-after leisure
destinations."
"The success of the Ascend Hotel Collection brand is its win-win
value proposition for hoteliers and guests," said Janis Cannon, senior vice president of upscale
brands for Choice Hotels. "The Ascend platform offers hotels a
powerful global presence online and on mobile, as well as the
benefits of Choice Privileges, an award-winning loyalty program.
This proven model has enabled the Ascend Hotel Collection brand to
attract top properties in both popular and off the beaten path
destinations for experience-hungry travelers seeking unique upscale
accommodations, and a sense of community and culture."
This is especially true in fashionable Brooklyn where the Ascend Hotel Collection
footprint is thriving. Open and soon-to-be-opened Brooklyn Ascend
Hotel Collection properties are located in different neighborhoods
of the borough, each reflective of the area's rich culture and
history:
- Gowanus Inn & Yard – Located near Prospect Park, the
Gowanus Inn & Yard hotel offers an industrial-chic stay with
curated art.
- The LOOK Red Hook – The LOOK Red Hook hotel features
design inspiration from the maritime industry with local
photography and mermaid print wall vinyl.
- Union Hotel – Situated in a 19th century brick and
mortar building near the Brooklyn Bridge and Barclays Center, the
property pays tribute to the factories and warehouses that built
New York City.
- Insignia Hotel – The Insignia Hotel is a newly built
boutique property located in the heart of Chinatown and features
statement colors that bring to life the culture of its
neighborhood.
- Baltic Huis – Located in a revived industrial building
in the Boerum Hill district, the Baltic Huis hotel is a blend of
the area's rich Dutch heritage and includes hidden spaces like an
underground coffee shop.
- Another property in Brooklyn
will open soon on Flatbush Avenue, and will feature modern
amenities within its original structure playing a part in the
revitalization of its thriving neighborhood.
For more information on Ascend Hotels development opportunities,
please visit
https://choicehotelsdevelopment.com/ascendcollection.
Ascend Hotel Collection: let the destination reach
you.
The Ascend Hotel Collection® is a global portfolio of
unique, boutique and historic independent hotels and resorts and is
part of Choice Hotels International, one of the world's largest
hotel companies. Recognized as the hotel industry's first
"soft brand" concept, the Ascend Hotel Collection has more than 200
properties open and operating worldwide, including in France, the United
Kingdom, Denmark,
Finland, Ireland, Norway, Sweden, Turkey, Australia, Canada, Ecuador and the Caribbean region. Membership with the Ascend
Hotel Collection enables distinctive, independent properties to
gain a global presence while maintaining their local charm. For
more information, visit
www.choicehotels.com/Ascend.
About Choice Hotels
Choice Hotels International, Inc.
(NYSE: CHH) is one of the world's largest hotel companies. With
over 6,800 hotels franchised in more than 40 countries and
territories, Choice Hotels International represents more than
500,000 rooms around the globe, and as of February 1, 2018, more than 1,000 hotels were in
its development pipeline. Our company's Ascend Hotel Collection®,
Cambria® Hotels, Comfort Inn®, Comfort Suites®, Sleep Inn®,
Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay
Hotel®, WoodSpring Suites®, Econo Lodge®, Rodeway Inn®, and
Vacation Rentals by Choice Hotels® brands provide a spectrum of
lodging choices to meet guests' needs. With more than 35 million
members, our Choice Privileges® rewards program enhances every trip
a guest takes, with benefits ranging from every day rewards to
exceptional experiences, starting right when they join. All
hotels and vacation rentals are independently owned and operated.
Visit us at www.choicehotels.com for more
information.
Forward-Looking Statement
This communication includes
"forward-looking statements" about future events, including
anticipated hotel openings. Such statements are subject to
numerous risks and uncertainties, including construction delays,
availability and cost of financing and the other "Risk Factors"
described in our Annual Report on Form 10-K, any of which could
cause actual results to be materially different from our
expectations.
Addendum
This is not an offering. No offer or sale of
a franchise will be made except by a Franchise Disclosure Document
first filed and registered with applicable state authorities. A
copy of the Franchise Disclosure Document can be obtained through
contacting Choice Hotels International at 1 Choice Hotels Circle,
Suite 400, Rockville, MD 20850,
development@choicehotels.com.
© 2018 Choice Hotels International, Inc. All rights
reserved.
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SOURCE Choice Hotels International, Inc.