Launch marks
10-year relationship between Canada Goose and Polar Bears
International
TORONTO, Feb. 27, 2018 /CNW/ - Canada Goose Holdings
Inc. (NYSE:GOOS, TSX: GOOS) today celebrates its 10-year
relationship with Polar Bears International (PBI) – an organization
dedicated to the preservation of polar bears and their habitat – by
announcing the creation of its signature 'PBI Blue' colour as an
customized Pantone shade, just in time for International Polar Bear
Day.
As a long-standing partner, Canada Goose provides PBI
researchers and scientists with the cold-weather apparel they need
to survive long hours in harsh Arctic conditions as they work to
preserve the populations and natural habitats of these icons of the
great white North. The signature colour of the Canada Goose PBI
Collection, 'PBI Blue' was developed in partnership with The
Pantone Color Institute to formally recognize the energetic hue,
which has become a symbol of the expert and important work being
done by PBI scientists and conservationists to conserve polar bears
and their habitats.
As defined by The Pantone Color Institute, 'PBI Blue' is vivid
and vibrant. The energizing appeal of PBI Blue actively engages,
yet at the same time, conveys a message of trust, honor, and
dependability. Communicating responsibility and credibility, PBI
Blue illustrates the important role society plays in safeguarding
our environment. Strong and exhilarating, hopeful and confident,
the aquatic PBI Blue is ideally suited to be a symbol of
conservation and protection of the polar bear population and its
habitat.
"PBI Blue is a buoyant and uplifting marine blue shade that
directly links us to nature and our eco-system," said Laurie Pressman, Vice President, Pantone Color
Institute. "Long associated with loyalty and devotion, the creation
of the PBI Blue Pantone is the perfect way to celebrate the 10-year
partnership between Canada Goose and PBI."
"With two-thirds of the world's polar bears living in
Canada, we feel an innate
responsibility to protect polar bears and their habitat. We have
been a proud PBI supporter for ten years and have contributed more
than $2M to support their continued
research and conservation efforts," said Dani Reiss, President & CEO of Canada Goose.
"We're grateful to The Pantone Color Institute for their help in
bringing 'PBI Blue' to life and shining attention on this important
global issue."
The PBI Collection is a capsule of parkas, lightweight jackets
and accessories for adults and kids, made in the signature colour,
'PBI Blue.' Canada Goose donates $50
from each sale of a PBI jacket, which provides critical funding for
polar bear and environmental research and advocacy.
About Canada Goose Inc.
Founded in a small warehouse in Toronto, Canada in 1957, Canada Goose has
grown into one of the world's leading makers of performance luxury
apparel. Every collection is informed by the rugged demands of the
Arctic and inspired by relentless innovation and uncompromised
craftsmanship. From Antarctic research facilities and the Canadian
High Arctic, to the streets of New
York, London, Milan, Paris,
and Tokyo, people are proud to
wear Canada Goose products. Employing more than 2,000 people
worldwide, Canada Goose is a recognized leader for its Made in
Canada commitment, and is a
long-time partner of Polar Bears International. Visit
canadagoose.com for more information.
About Pantone and The Pantone Color Institute
PANTONE®, a wholly owned subsidiary of X-Rite,
Incorporated, is the global color authority and provider of
professional color standards for the design industries. Today
Pantone's universal language of color is used by 100 million design
professionals worldwide to access color trends, communicate color
choices and control consistency of color across every imaginable
surface, texture, material and finish.
The Pantone Color Institute™ forecasts global color
trends and advises companies on color in brand identity and product
development, for the application and integration of color as a
strategic asset. Recognized around the world as a leading source of
color information through seasonal trend forecasts, custom color
development, and palette recommendations for product and corporate
identity, Pantone Color Institute partners with global brands to
leverage the power, psychology and emotion of color in their design
strategy.
Always a source for color inspiration, Pantone also offers
designer-inspired products and services for consumers. More
information is available at http://www.pantone.com. For the
latest news, trends, information and conversations, connect with
Pantone on Instagram, Facebook, Twitter,
and Pinterest.
About Polar Bears International
PBI is the only organization with a sole focus on polar bears.
Our mission is to conserve polar bears and the sea ice they depend
on. Through media, science, and advocacy, we work to inspire people
to care about the Arctic, the threats to its future, and the
connection between this remote region and our global climate. Visit
us at www.polarbearsinternational.org and find us on Facebook
and Instagram at @polarbearsinternational.
SOURCE Canada Goose