LOS ANGELES, Feb. 14, 2018 /PRNewswire/ -- Industry
leading global media marketing firm Headway
(www.headwaydigital.com) announced this week its acceptance as a
member of the Adjust Coalition Against Ad Fraud (CAAF). Headway's
dedication to stemming the tide of mobile ad fraud has earned them
this position with industry leaders and influencers.
Coalition membership is exclusive to companies who have passed a
rigorous vetting process and agree to follow a set of guidelines,
including performance and latency requirements. As a member of
CAAF, Headway will work alongside other anti-fraud innovators to
develop modern solutions and educate on the dangers and impact of
ad fraud.
Luis Barragué, COO, is thrilled with the membership and
Headway's future in fraud protection and management. "Since day
one, quality and transparency has been a top priority for Headway.
We invest heavily in internal technology development, aimed at
analyzing more than 6,000 requests per second and detecting
suspicious patterns. We feel proud being recognized by Adjust and
look forward to taking an active role in the CAAF. We know that
fighting fraud is not easy, but we're confident that our long-term
commitment will help mobile advertisers and disincentivize
fraudsters."
"CAAF creates a community to fight fraud in the mobile
advertising industry. We work together to drive research, promote
transparency, and create standards which educate marketers to
protect themselves from fraud. We are pleased to see the supply
side take on a more active role in this endeavor and welcome the
newest members, like Headway, that are joining us." Says Andreas
Naumann, Senior Director of Fraud and Compliance at Adjust.
The Headway team will be at the upcoming Mobile World Congress
in Barcelona from February 26th to March 1st, 2018. Those interested in
finding out more about the company's innovative solutions can stop
by the booth, App Planet 8.1 H14, or
email info@headwaydigital.com to make an appointment.
About Headway
Headway is a leading data-driven media
buying company for marketers worldwide, integrating proprietary
technology and state-of-the-art partner platforms. Now backed by
and a business unit of global diversified media group Entravision
Communications Corporation (NYSE: EVC), Headway helps brands
optimize and target ad campaigns with fast innovations,
cutting-edge technology, and strong multi-channel operations.
Headway is also the exclusive partner of MediaMath in Latin America. For more information,
visit www.headwaydigital.com or
email info@headwaydigital.com.
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SOURCE Headway