NEW YORK, Feb. 1, 2018 /PRNewswire/ -- The American
Heart Association's Go Red For Women®, nationally sponsored by
Macy's and CVS Health, is asking all women to take their heart
health seriously by making an official Go Red Commitment during
American Heart Month. In addition to joining women across the
country in taking critical steps together to end heart disease and
stroke forever, Go Red For Women and its sponsors are encouraging
women – and men – to Wear Red & Give to the American Heart
Association on Friday, February
2.
"Women's issues are now front and center in our national
conversation, yet cardiovascular diseases still kill nearly one in
every three women each year. In fact, today, heart disease claims
more lives than all forms of cancer combined, and we still don't
fully understand the role gender plays," said American Heart
Association CEO Nancy Brown. "That
is unacceptable and there is no better time than now for women to
come together and make a Go Red Commitment to take action for
women's heart health. When you support Go Red For Women by making a
Go Red Commitment, fundraising and sharing your story, more
research is funded and more lives are saved."
Despite cardiovascular diseases being the number one killer of
women, fewer than 20 percent of women consider heart disease or
stroke to be the greatest health problem they face. Fortunately,
about 80 percent of cardiovascular diseases may be prevented
through education and simple lifestyle changes. By making a Go Red
Commitment, women can take the first step. The organization is
calling on women to work together throughout February, American
Heart Month, in the following ways:
Join a Friend or Family Member in Making a Go Red
Commitment
Now, more than ever, women understand that when they commit and
work together, real change is possible. That's why Go Red For Women
is calling upon women to come together and take action in the fight
against heart disease and stroke. Making an official Go Red
Commitment is easy: 1) Visit GoRedForWomen.org/Commit; 2)
Select a personal commitment to get active, eat healthy, monitor
your blood pressure, join My Research Legacy™ or donate to
Go Red; and 3) Submit your
commitment and share on your social channels.
Visit GoRedForWomen.org/Commit to personalize your
commitment today.
Go Red with Macy's
As the founding national sponsor, Macy's has raised more than
$65 million for Go Red For Women
since the movement launched in 2004. Every dollar raised helps fund
lifesaving research and awareness that adds more time to women's
lives.
Macy's customers who wear red or purchase an official
Red Dress Pin for $3 during its Wear Red Sale (Jan. 31 – Feb. 5,
with presales starting Jan. 28), will
receive 25 percent off a selection of items storewide, plus an
extra 15 or 10 percent off select departments. Exclusions and
restrictions apply. New this year, customers who purchase a
Red Dress Pin – only available in
stores – will get a second one for free to give to a friend or
family member. Macy's will donate 100 percent of pin sale proceeds
to Go Red For Women.
Additionally, from Tuesday, Feb.
6, through Feb. 28, Macy's
will invite customers to round up their in-store purchase to the
nearest dollar (up to $.99) and
donate their change to Go Red For Women.
To celebrate National Wear Red Day, 10 percent of the purchase
price of two Macy's-exclusive red dresses and one specialty t-shirt
will benefit Go Red For Women throughout February. The dresses by
Calvin Klein and Thalia Sodi, as well as the specialty t-shirt
from Thalia Sodi, are available in
select stores and on Macys.com/GoRed.
"Macy's treasures our long-standing relationship with the
American Heart Association," said Holly
Thomas, Group Vice President of Cause Marketing at Macy's.
"As a founding sponsor of the Go Red For Women movement, we've seen
the importance of heart health awareness, and the power it has to
change and save lives. This is a cause that many associates and
customers have a personal connection with and, together, Macy's is
proud to have raised more than $65
million since 2004."
Go Red with CVS Health
To help women better understand their risk of heart disease,
MinuteClinic®, the retail walk-in medical clinic of CVS Health, is
offering no cost "Know Your Numbers" heart screenings at its more
than 1,100 locations nationwide every Wednesday in February,
including Valentine's Day. The screenings include total
cholesterol, HDL cholesterol, blood pressure, blood sugar and body
mass index. Bayer® Aspirin is the proud sponsor of the heart health
screenings at MinuteClinic, in recognition of CVS Health's support
of Go Red For Women.
As part of CVS Health's $10
million commitment to Go Red For Women, CVS Pharmacy
customers can also help in the fight against heart disease and
stroke by making a $1, $3 or larger donation at checkout at CVS Pharmacy
stores nationwide or online at http://www.cvshealth.com/gored
Jan. 28 – Feb.
17.
"With nearly half of American adults at risk for major health
problems due to high blood pressure, including heart disease and
stroke, we are pleased to make heart health screenings more
accessible and affordable for more Americans," said Lisa Bisaccia, Chief Human Resources Officer,
CVS Health and incoming national volunteer chair for Go Red For
Women. "We know many of our customers and colleagues have been
touched by heart disease and stroke and we encourage them to take
action by getting a screening themselves and giving the gift of
heart health to others by donating to Go Red For Women to help in
the fight against heart disease."
Additionally, for every pack of Extra Gum sold at CVS Pharmacy
this February, CVS Pharmacy will donate $1 to Go Red For Women up to $100,000.
ABOUT GO RED FOR WOMEN
Go Red For Women is the
American Heart Association's national movement to end heart disease
and stroke in women because it's not just a man's disease. In fact,
more women than men die every year from heart disease and stroke.
The good news is that 80 percent of cardiac events can be prevented
with education and lifestyle changes. Go Red For Women advocates
for more research and swifter action for women's heart health. The
American Heart Association's Go Red For Women movement is
nationally sponsored by Macy's, with additional support from our
cause supporters. For more information, please visit
GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
ABOUT AMERICAN HEART ASSOCIATION
The American Heart
Association is devoted to saving people from heart disease and
stroke – the two leading causes of death in the world. We team with
millions of volunteers to fund innovative research, fight for
stronger public health policies, and provide lifesaving tools and
information to prevent and treat these diseases. The Dallas-based association is the nation's
oldest and largest voluntary organization dedicated to fighting
heart disease and stroke. To learn more or to get involved, call
1-800-AHA-USA1, visit heart.org or call any of our
offices around the country. Follow us
on Facebook and Twitter.
ABOUT MACY'S
Macy's, the largest retail brand of
Macy's, Inc. (NYSE: M), delivers fashion and affordable luxury to
customers at approximately 734 locations in 45 states, the
District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and
more than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland in
Miami and South Coast Plaza in
southern California -- are known
internationally and are leading destinations for visitors. Building
on a more than 150-year tradition, and with the collective support
of customers and employees, Macy's helps strengthen communities by
supporting local and national charities giving more than
$69 million each year to help make a
difference in the lives of our customers.
ABOUT CVS HEALTH
CVS Health (NYSE: CVS) is a pharmacy innovation company
helping people on their path to better health. Through its more
than 9,700 retail locations, more than 1,100 walk-in medical
clinics, a leading pharmacy benefits manager with nearly 90 million
plan members, a dedicated senior pharmacy care business serving
more than one million patients per year, expanding specialty
pharmacy services, and a leading stand-alone Medicare Part D
prescription drug plan, the company enables people, businesses and
communities to manage health in more affordable and effective ways.
This unique integrated model increases access to quality care,
delivers better health outcomes and lowers overall health care
costs. Find more information about how CVS Health is shaping the
future of health at https://www.cvshealth.com.
Media Contacts
Abbey Dively
Phone: (202) 785-7915
Email: abbey.dively@heart.org
Jessica Moschella
Phone: (212) 277-3762
Email: Jessica.Moschella@edelman.com
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SOURCE American Heart Association